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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Ten Effective Ways to Capture Market By Srivathshan Nagarajan 1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment of products for the defined markets ofBF- RoW with the objective of providing insight and directionfor short term and long term business planning.4.Planning of the required Sales Force according to the ROI5.Optimize field sales force by providing motivational seminars and sales techniques.6.Enhancing in Hospital, In Clinic Effectiveness of the field for… 2. Write It and They Will Come – 5 Ways that Written Information Products Can Help You Build Your Busin By Linda P. Dessau Whether it's a downloadable report available from your website, a book sold in the bookstore or a brochure that you hand out at a trade show, an information product is just that – a product that contains information.A well-written information product is valuable to your potential customers because it offers them insight, tips, solutions or awareness into the issues that most concern them. A written information product is valuable to you because… 3. The Forgotten Market By Denise Ryder There are a great many online business people who are forgetting the potential that this particular forgotten market can be providing them. The forgotten market I am referring to is the off-line market and as for the potential, it could prove to be quite profitable for you. What you need to do though, is take the blinders off and focus on "all potentials" NOT JUST the one track mindset of setting up campaigns geared towards the online market.… 4. Free ringtones for your cell phone The internet is laden with free things and ringtones are not excluded from this list. You only need a browser to get tons of free ringtones for any make of phone you have.Typically, you only need to visit one of the hundreds of sites offering ringtones and help yourself to dozens of download available. Though some sites may charge a token fee, many of them offer their services for free because most of the tunes they use are no longer under copyri… |