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Postage has increased, forcing performing arts organizations to expect costs for direct mail increase by as much as thirteen percent. Add this expense to costs for printing, data processing and the mail house, and the need for a better solution is eminent. Traditional mail marketing with no greater service or value will diminish cost efficiency even more. Response rates are already beleaguered, and have been flat or decreasing for many years. If return on a marketing investment automatically decreases because of increased expenses, stakeholders will insist on alternatives. The printed brochure has been at the center of performing arts direct mail subscription and membership campaigns for years. 'Marketing By Brochure' is the standard. Mail campaigns, fortunate to have been developed by a competent direct response agency, have benefited from tricks of the trade. But, even with creative visual design, the core elements of the brochure are the same. Alternatives to brochure marketing, without sacrificing response, are there and have been around for years. In fact, these alternatives not only save time and money, but have also increased results in many cases.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Successful Marketing for Introverts By Beth Woodward In my experience I have seen many levels of introvert and extrovert. Let me share some of my own.* Invite me to a party -- I'd rather have a root canal* Have me speak about something I'm passionate about in front of a group of people -- I shine.* Put me in a "casual" networking group -- root canal please.* Put me in a "structured" networking group where I can ask for what I need and help others at the same time -- I'm in heaven.We all have our… 2. How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2 By Ian Canaway NB: You can read part one here: http://EzineArticles.com/?id=58690Could buying popcorn in a theatre be a 'conditioned' response? Could it be that people are 'trained' to believe that movies and popcorn go 'hand in hand' - and that one without the other is...."incomplete?" And, therefore, price is just not an issue at all?What a powerful place to be as a marketer, wouldn't you agree?Of course, there are some customers who fall in the above grou… 3. Business Boosting - Fundraising Events Can Boost Your Business By Carolyn Matthews People are the life-blood of your business and talking to as many people as possible will keep your business dynamic and fresh. Fundraising events such as craft fairs, school fetes, office displays at lunchtime, Christmas bazaars, ladies pampering evenings and charity fund days are a fantastic opportunity to promote your business at a local level.Why? Well, what's exciting about fundraising events is that they are a massive market of differe… 4. Catalogs for Keeps When we make purchases, catalogs are a must-have. Through them, we become aware of the things that we are about to purchase. Therefore, we can choose the best ones and we are not going to be deceived by the substandard ones. This is the reason why businesses and companies consider catalogs as one of the most effective marketing tools especially when conceptualized and designed accurately. Catalogs are usually being mailed to customers or distribu… |