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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Earning the Right To Sell With Stats — 10 Steps to Greatness By Debbie LaChusa We could learn a thing or two from pro sports.Baseball players use stats to tell the story of their season and their career. Scorekeepers keep track of every at bat, every hit, every strike out, every run scored and every base stolen.Those stats are cited by commentators during the game, sports reporters after the game and they are featured on the backs of baseball cards to they tell the story of the player's career.Those of us in business coul… 2. If You Package It, Will She Buy? By JoAnn Hines Women make or influence 85% of the purchasing decisions in today's marketplace. Consumer goods companies are finally waking up to that fact. Unfortunately, just taking the man off the box and replacing it with a woman is not the answer. Nor is it to use pink or other traditionally feminine colors for the packaging.So what product packaging appeals to women? What will entice her to pick your product off the shelf? What siren screams, "Buy me" a… 3. Search Engine Marketing Trends Search Engine Marketing Trends- Itai Levitan (MBA), EasyNet Search Engine Marketing, August 2, 2005Search engine marketing is on constant evolution The world of search engine marketing is in constant evolution. With increase in the number of search engines and evolution in the techniques and technologies used, search engine marketing is becoming a tool industries cannot afford to do without. Trends all over the world show that the pressure for se… 4. Why Cutting Prices Is Like Cutting Your Own Throat By Paul Lemberg Why cutting your prices is like cutting your own throat. It’s the oldest sales tactic in the world… And one of the worst… Price cutting. Before you make your next price cut in the face of sales resistance, the question you have to ask yourself is not, “Does it work?,” but rather, “Can you live with the bargain?” Here’s a pop quiz: you – in your role as salesperson – go for the close. You ask the prospect to make a commitment and they … |