Print Advertising: Knowing What To Put In Your AdsGet The Edge Marketing on theedgemarketing.com. Print Advertising: Knowing What To Put In Your Ads topic will increase your understanding on The Edge Marketing. We at theedgemarketing.com only provide news, articles, information in The Edge Marketing. The Edge Marketing at theedgemarketing.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
|
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Micropersuasion - Get The Biggest Bang For Your Small Business Marketing Buck By J D Moore "How the heck can my little local gym afford to buy an ad on TV?" I got this question yesterday from a nice lady that works for a web development company. The answer is that new technology allows most cable providers to place commercials into specific zip codes. Because the ad isn't going out to wider audience, it's less expensive - and affordable for many small businesses.This is the beginning of micro-persuasion. Putting your marketing messa… 2. Marketing's Nuclear Weapon By Harry Hoover Three seconds. That's what you have to convey your message. Creativity is the strategic weapon that allows us to capture those few precious moments of attention from busy consumers in our increasingly competitive, time-crunched environment.Focus groups tell us that time is a precious, yet dwindling resource. Attention spans are dwindling, as well.Many forces condition people: competing messages, special effects, quick cuts, pop-up videos, too m… 3. Make It A Threesome By Ramona Creel What if -- every time you had a networking appointment with someone -- you invited a third person. Sound like a ridiculous concept? Why on earth would you want to do this? Aren't you taking the focus off of your business and putting it on someone else's? Here are 5 reasons why multiple meetings are beneficial:YOU CAN MAKE MORE PROFESSIONAL CONNECTIONS IN LESS TIMENetworking can become very time-consuming and expensive -- especially if all you e… 4. Registration Forms: How to Make Them Irresistible By Bill Flagg A Final Thought on IrresistibilityCan you believe ten weeks has already gone by?! We sincerely hope these emails have sparked some good ideas for you that will make your registrations absolutely irresistible and your events more successful!To recap what was covered:Create Irresistible TitlesDoes your event title capture people’s attention? Does it hit their hot-buttons and cause them to say “I need this!”?Create Irresistible Event InformationDo… |