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Trade shows are part of the marketing mix and the appearance by your firm should be a continuum of your entire marketing including advertising, public relations and events. While you may introduce a new product or showcase a service, many firms make mistakes by not connecting the overall corporate branding with the show. How can an exhibit staff person be up to speed on what the company is doing? BEFORE THE SHOW ………… 1. Make sure you have information about the exhibit – what is in it, why it is there – before the show. Not the day before but as soon as you get your assignment. The exhibit manager has the responsibility to make sure the exhibit is on time and looks great - among many other duties. The marketing team decides the theme, products highlighted and rationale. 2. Read your company and division web sites. Sure, there are lots of pages but there are hidden nuggets in there that you may have forgotten or may be new to you. Here’s what you may not know – attendees who are serious about meeting with you – well, they will check your web site. Best to be as informed as your prospective clients are. 3. Read all the promotional materials that you will hand out. If an attendee has a question while at the booth, your answer will not be – DUH? 4. Know what is in all the demonstrations. Are there cues to expand on the demo? Clues as to how to lead a conversation? Listen carefully and make your life easier. 5. Read advertising in your trade publications. What does your firm promote versus your competitors? Can you explain the differences? 6. While reading the trades, look for articles and releases about your company. Check your online press release section or ask the PR department about releases sent before the show. 7. Understand the role of your firm if a sponsor of an event. 8. Ask. Ask. Ask until you get answers that satisfy you. Your goal is to make you the best representative for the company you can be. Having an understanding of the broad marketing aspects before the show makes your firm well branded at event. Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60% My Unlimited Movies. - Download unlimited movies, music, games, videos, software, Tv shows, cartoons and more. Get access to over 15 billion files The overall cost per click (CPC) rose from an average of $1.29 in 2004 to $1.61 (a 24.8% increase) in 2005 on Google AdWords. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Four Super-Deadly Marketing Sins - And How To Fix Them By Adam Urbanski It seems nowadays every marketing guru and their brother-in-law has a “deadly sins and how to fix them” book, ebook or at least an article! But apparently nobody is reading this stuff! How do I know? Because nine out of every ten businesses continue making the same marketing goof-ups. The most amazing part is – they are convinced their marketing is great and their phone will be ringing off the hook any moment now! Time for a reality check! Ar… 2. Identity Theft: Count the ways I received an e-mail message from 'Paypal' not to long ago. The e-mail stated that PayPal needed me to update and verify my security information for their database. I didn't. One of the sentences in the e-mail read: 'Complete the necessary verification tasks within 5 days, or your account might get temporarily suspended.'That didn't sound like the PayPal I've been doing business with for several years. The grammar of 'your account might get tempo… 3. Is Your Marketing Working... By Michelle Cobbs That is the question, you should be asking yourself. Many feel that it is I'm sure. But is it really!Which scenario is better or best for your business, marketing and advertising everyday spending more than you marketing budget allows each month. Or marketing your business based on last years marketing cost for five months straight where after five months you market your business no more.You will have no reason to, because your clients will be … 4. What is Google AdSense? What is Google AdSense?By D.J. NassyAdSense may be one of the fastest and easiest ways to monetize traffic to your web site whether you have products or services for sale or you simply provide free content to your visitors.Simply stated, Google AdSense enables website operators to place some code on their site that connects to Google’s ad server content database and pulls keyword-relevant advertising onto the web pages. The webmaster gets paid a… |