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I enjoy cleavage as much or even more than the next guy. However, after reading my latest issue of Men’s Health magazine, I checked my Encarta dictionary and looked up the word “cleavage”. There is business science in “them der hills”, namely the division or splitting of something, and last but not least, “the hollow visible between the breasts of a woman wearing a low cut garment”. Suffice to say, I was very relieved that I had not been bastardizing the use of the word cleavage all these years. But it is never to late right? Why mess up such a beautiful word as cleavage by coining a new term, “Corporate Cleavage”? Well, if I am not thinking about “my wife’s cleavage”, I am definitely always focused on business. The two words together can describe a business or corporation in such an accurate way. For the mean time think corporate exposure or effective marketing. A corporation these days doesn’t want to cross the line and expose too much, or too little, about their business or product. They simply want to get just enough exposure, to get enough interest to keep the shareholders happy. Are you noticing the similarities? “So where does the division or splitting of something come in to play?” Great question, glad you asked. I will assume that there are two parts to every business. There will always be a product or service that is accompanied by a sales and marketing strategy. I believe the division between product and sales is very important. The closer together these two parts of a business or corporation can theoretically come together, the better the results. The farther the divide or split between service and marketing, failure becomes eminent. “Corporate Cleavage” exists in every business today. Expose too much and you may damage your business to the point of no return. Then there are those that believe too much exposure or bad press…sorry Janet Jackson, is never a bad thing. Also ensure there isn’t a great divide between the product or service you are selling, and the sales and marketing strategy you use. Listen to the Beatles song “Come Together” for additional advice. Either way, ensure your business is mindful of the low cut garments it wears. by Lee Raito, CFP, FMA eBookForms. - Self-Incorporate, Financial Plan, Will & Trusts-All forms are Faxable, Printable & Interactive. Download Instantly! The Best Games, Activities & Initiatives. - Booklets of Games, Activities and Initiatives for teachers, outdoor leaders, corporate trainers,anyone who leads groups. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. If You Can’t Answer This Question Your Business is Doomed! By Stephanie Ward How do you answer the seemingly easy question, “What do you do?” Do you talk about YOU? Do you talk about your products/services? Do you talk about your industry? Do you explain the process of how your products/services work? If you answered yes to any of these questions you are missing an enormous opportunity.Every time someone asks you “What do you do?” and every time someone reads your marketing materials you have the opportunity to:* In… 2. How to Design an Irresistible Tradeshow Booth By Patty Stripes Once you’ve made the decision to go on the trade show circuit, suddenly your heart starts pounding, you feel a little dizzy. Now you have to have a trade show booth! Questions start swirling through your head and you get a somewhat queasy feeling in your stomach.Relax. You already have the key to a compelling trade show booth: your company. Now all you have to do is come up with a design that fits it.Before you start panicking again, think… 3. The Seven Deadly Sins of Ineffective Nametags By Scott Ginsberg Your nametag can be your best friend. It can be a lifesaver in meetings, trade shows and events to start conversations when you meet groups of new people. It will also identify you as well as your company in the minds of others. As a result, you will become more approachable and transform strangers into valuable connections. Unfortunately, nametags can become useless and ineffective when they are designed and worn without careful considerat… 4. Are Your Brochures Worth The Paper They're Printed On? By Lisa Packer Brochures are one of the oldest marketing weapons in the business arsenal. And for good reason. A well done brochure lends an air of credibility while laying out a persuasive sales message. It conveys a lot of information and moves the customer along in the sales process. When it’s done right.When done wrong, a brochure is an exercise in futility. It bores the reader and makes a beeline to the round file. It’s a waste of time, effort, and landf… |