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I enjoy cleavage as much or even more than the next guy. However, after reading my latest issue of Men’s Health magazine, I checked my Encarta dictionary and looked up the word “cleavage”. There is business science in “them der hills”, namely the division or splitting of something, and last but not least, “the hollow visible between the breasts of a woman wearing a low cut garment”. Suffice to say, I was very relieved that I had not been bastardizing the use of the word cleavage all these years. But it is never to late right? Why mess up such a beautiful word as cleavage by coining a new term, “Corporate Cleavage”? Well, if I am not thinking about “my wife’s cleavage”, I am definitely always focused on business. The two words together can describe a business or corporation in such an accurate way. For the mean time think corporate exposure or effective marketing. A corporation these days doesn’t want to cross the line and expose too much, or too little, about their business or product. They simply want to get just enough exposure, to get enough interest to keep the shareholders happy. Are you noticing the similarities? “So where does the division or splitting of something come in to play?” Great question, glad you asked. I will assume that there are two parts to every business. There will always be a product or service that is accompanied by a sales and marketing strategy. I believe the division between product and sales is very important. The closer together these two parts of a business or corporation can theoretically come together, the better the results. The farther the divide or split between service and marketing, failure becomes eminent. “Corporate Cleavage” exists in every business today. Expose too much and you may damage your business to the point of no return. Then there are those that believe too much exposure or bad press…sorry Janet Jackson, is never a bad thing. Also ensure there isn’t a great divide between the product or service you are selling, and the sales and marketing strategy you use. Listen to the Beatles song “Come Together” for additional advice. Either way, ensure your business is mindful of the low cut garments it wears. by Lee Raito, CFP, FMA eBookForms. - Self-Incorporate, Financial Plan, Will & Trusts-All forms are Faxable, Printable & Interactive. Download Instantly! The Best Games, Activities & Initiatives. - Booklets of Games, Activities and Initiatives for teachers, outdoor leaders, corporate trainers,anyone who leads groups. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How to Write Irresistible Promotional Pieces that Attract More and Better Clients By Dawn Josephson Whether you’re creating a sales letter, a brochure, a newsletter, or any other business promotional piece, you need to write in a way that not only explains your product or service, but that also compels your prospects to contact you. A well-written promotional piece entices people to seek out more information, whether it be via a phone call, an e-mail, or an in-person visit. A good promotional piece also showcases your professionalism and your… 2. Are You Attracting or Repelling Prospects? By Jeanna Pool There are basically two ways in which you can either attract or repel prospects. I call these Attraction Marketing and Repel Marketing.You can either attract or repel prospects in your traditional marketing activities...such as: networking, direct mail, your web site, your brochure, your business graphics, your product or services, etc...You can also attract or repel prospects in your invisible marketing...such as: the way you present yourself,… 3. How To Get Effective Sales Copy For Your Autoresponders Autoresponders are the greatest sales tool ever invented. They solve the biggest problem in advertising--how to follow-up with interested prospects until they buy.There are plenty of free or low-cost autoresponder deals available. Multiple autoresponders send ten or more messages automatically. For the person who used to spend their days flipping through a rolodex, this automated selling is a dream come true.BUT where do you get the sales info to… 4. Second Dose Of Marketing Vitamins By Harry Hoover Organizations often get stuck in neutral when it comes to marketing. Sometimes, you just need a kickstart. Here are 14 ideas to push you into high gear.1. Do what you say you're going to do and do it on time. If you do nothing else, this is the one that can make a real difference in your business and in your life.2. Hold a monthly session with employees or associates to discuss marketing strategy and to solicit marketing ideas. Ask employees ab… |