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Low budget marketing methods can yield the best results. I’ll not give the organization’s name but let me share the experience with you all. A very new branch opened in a metropolitan city KOLKATA which is in India in the year 1999 - 2000. This year was not too tech savvy year in KOLKATA. Email was very recently launched. We had a very small space to start with 450 Sq. Ft. This included a washroom & a Manager’s Cubicle with a small space for preparing tea. If 6 people were together then the place got congested. It started with a very low budget. The organization didn’t even approve money to send mailers. We were provided with two landline telephones and Leased Line connection to send mails with two computers. No funds, no fliers, no leaflets, no pamphlets. The only way was field work & Emails. We couldn’t send huge number of mails as the Email ID would have been blocked. We contributed our database. Made a good list and started mailing customers individually. The Customer Support Executives were supposed to mail the clients one by one and out of every 30 mails we used to get atleast one response. But this was what we didn’t expect. We thought atleast one out of ten persons should be interested. Sitting recluse one day I realized that we need to give them some good offers but we were not supposed to provide any according to the Corporate Office. We bundled the services and re-mailed the same customer list. Bingo!!!!! We did it. This time the same database gave us a result which was really amazing. Out of every ten emails four were interested. Isn’t that great?? It was indeed a very good marketing procedure. Just with almost zero expenses we did the marketing and within two months we moved to a new office which was 2000 sq. feet. Observing this I was delighted. I was the main person with this idea at that time, so I was also promoted. But what I learnt is that it needs good marketing skill to do marketing but not big investment to do marketing always.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. A Marketing Plan Minus Fanfare? What a Concept! By Trish Lambert If you are now or ever have been part of a large company or corporation, you are familiar with planning exercises—business planning, financial planning, marketing planning, all sorts of planning. Some of it is done in groups, while some of it is done by individuals. And if it’s done “right,” there will be some kind of document at the end of process, which will either be used as a reference throughout the period the planning covered, or will get… 2. Is It Time To Kill Your Marketing Program? By Debbie LaChusa Ouch . . . sounds pretty drastic I know, but . . .If you've been in business for any length of time, you've no doubt been faced with the question, "Should I dump this marketing program or should I wait a little longer for it to start producing results?"Even if you're new in business, you may have tried a new way to market your business and with lukewarm results found yourself wondering how long you should stick with it before giving up and tryi… 3. Write Better Web Content By Nancy Jackson If you’re reading this article, chances are that you, like most professionals these days, understand the value of the Internet. It may be where you go to buy movie or concert tickets, browse restaurant menus, or plan your vacations. Most likely, you also turn to the Web to research business strategies, vendors and other companies.But what about those surfers who are researching your company? When they visit your Web site, will they find what th… 4. The Reality of Marketing Conflict By Arvind Kumar Rhetoric aside, it’s clear that marketing is entering a new era, an era that will make the sixties and seventies look like a Sunday school picnic. Competition is getting brutal. The name of the game has become “taking business away from somebody else.”As companies experiment with different ways to increase sales, they are turning more and more to warfare strategies in general.But aggressiveness alone is not the mark of a good military strategy.… |