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Low budget marketing methods can yield the best results. I’ll not give the organization’s name but let me share the experience with you all. A very new branch opened in a metropolitan city KOLKATA which is in India in the year 1999 - 2000. This year was not too tech savvy year in KOLKATA. Email was very recently launched. We had a very small space to start with 450 Sq. Ft. This included a washroom & a Manager’s Cubicle with a small space for preparing tea. If 6 people were together then the place got congested. It started with a very low budget. The organization didn’t even approve money to send mailers. We were provided with two landline telephones and Leased Line connection to send mails with two computers. No funds, no fliers, no leaflets, no pamphlets. The only way was field work & Emails. We couldn’t send huge number of mails as the Email ID would have been blocked. We contributed our database. Made a good list and started mailing customers individually. The Customer Support Executives were supposed to mail the clients one by one and out of every 30 mails we used to get atleast one response. But this was what we didn’t expect. We thought atleast one out of ten persons should be interested. Sitting recluse one day I realized that we need to give them some good offers but we were not supposed to provide any according to the Corporate Office. We bundled the services and re-mailed the same customer list. Bingo!!!!! We did it. This time the same database gave us a result which was really amazing. Out of every ten emails four were interested. Isn’t that great?? It was indeed a very good marketing procedure. Just with almost zero expenses we did the marketing and within two months we moved to a new office which was 2000 sq. feet. Observing this I was delighted. I was the main person with this idea at that time, so I was also promoted. But what I learnt is that it needs good marketing skill to do marketing but not big investment to do marketing always.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Let Your Words Speak for You: Increasing Expert Credibility in Your Industry or Profession By Laura Orsini One of the quickest ways to increase credibility in your industry or profession is by writing about it. Yes, writing.Writing is inordinately undervalued by professionals in virtually every industry and profession. People who rely exclusively on the truism, "a picture is worth a thousand words," are missing out on vast amounts of business and credibility opportunities, because words are the things that really sell. Whether it’s Web copy o… 2. Product Conversions Will Lead You To Acquisition Candidates! By Mark Smock As a proactive business buyer, whether a one-time buyer or someone who acquires companies on an ongoing basis, you must define and pursue various creative means to locate unique companies that potentially offer you extraordinary acquisition potential, whether they’re “officially” for sale or not.There is a proven adage in the sales profession that directly relates to business buyers pursuing quality companies to buy, “All the good salespeople a… 3. Gaining Business Intelligence By Jerome Bergerou A white paper on how companies should analyse customer data to gain better business intelligence and how they can use that knowledge. In an increasingly competitive world, using your client database smartly, to gain a better understanding of your number one asset – your customers – can make or break the success of your company. Most companies use databases to store information about their current customers, previous customers, business partn… 4. What Sales & Marketing Gurus Have Learned From Bananas By Mike Palman Firstly the packaging. Without doubt it is recognizable in most places in the world. The shape never really changes. The colour can immediately provide an indication of ripeness and for ll of you kinesthetics you may want to press it just to see how ripe it really is. Lets consider shape – again some would say it should be up for design award as example of nature's packaging. As consumers it’s an easy fruit to open, no knives or anything else… |