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One secret to a site that sells: Look at your site from your customer’s perspective. Another secret: Watch out for these common web copy pitfalls. Welcome to…nothing Look at your site’s web copy. Does it begin with “Welcome to…?” If so, get rid of it. It means nothing. It doesn’t speak to your customers. It’s just a waste of your customers’ time and space. Rather than the worn out phrase, “Welcome to…” try a statement that captures the essence of your company, explaining it in terms that’ll benefit your customers. Instead of “Welcome to Crazy Dave’s CD Emporium,” try “Crazy Dave’s CD Emporium, where you can find quality CDs and crazy prices.” Where do I go? If you track your site’s metrics, look at your customers’ paths. How many customers get past the home page? If it’s less than desired, there might be a problem with your site’s navigation. If you’re one of those people with mega-content sites, add an internal search to help your customers find there way. If you’re a smaller site, add navigation bars that update automatically when your site’s structures changes or evolves. “It’s all about me.” Your site is supposed to be about your customers not you. Let’s face it: Your customers don’t care about your Nobel Prize or that you were the first person to sell a condominium on Jupiter, they do care, however, about how your expertise can help them. Quick tip: Visit your site. Does the copy contain more “we,” “me,” and “I” statements than “you” and “your?” Marco…Polo Have you ever visited a site to be sold on the product, then when you needed to ask a quick question, you couldn’t find their contact information? The solution: Put at least an email address or phone number on each page, preferably at the top or bottom. Then put more detailed contact information on your contact page. Rarely read but really important. Just the presence of terms and conditions and privacy policies instills confidence in your product. It also eases the minds of your more anxious customers. Vague, iffy, testimonials Testimonials are the easiest and perhaps the best way to capture your customers’ attention and confidence. But simple statements saying that your product is good, won’t work. Detailed testimonials praising how much your product improved their life work best. Another way to give testimonials more selling power, get a picture. Even better, get a picture with you customer using your product or benefiting from your service. Avoid The 10 Biggest Divorce Mistakes. - Find out how to avoid making common costly mistakes during divorce and save thousands of dollars. Radiant Heat Made Easy. - If You Dont Know About These Costly Installation Shortcuts, Youll Hate Yourself Later. Microsoft has added search to its suite of online services dubbed Windows Live Search which complements MSN search introducing a number of new features and enhancements and is intended to help people better visualize and connect to their information. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Easy Article Writing Tips Whether you are just starting out with your online business or you are seasoned pro, writing and distributing articles is one of the most effective and low-cost ways to drive lots of targeted traffic to your site. Writing articles and submitting them to the article directories will get you free traffic when people click on the link in your resource box. It is also a great way to improve search engine rankings, since you will have plenty of incomi… 2. Getting Ideas for Your Postcards By Martha Retallick If you're going to do postcard marketing on an ongoing basis, it's a good idea to have a collection of cards to inspire you. In advertising and marketing circles, this is called a "swipe file."How do you start a swipe file? By watching your mail! Save all the postcards that arrive in your mailbox for one month, and I guarantee that you?ll have a bumper crop of ideas to choose from. (During the political campaign season, it'll only take a week.)… 3. Marketing Strategy: 7 Steps to Market Segmentation By Otilia Otlacan Market segmentation is widely defined as being a complex process consisting in two main phases: - identification of broad, large markets - segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes accordingly.Everyone within the Marketing world knows and speaks of segmentation yet not many truly understand its underlying mechanics, thus failure is just around the corner. What causes this? … 4. Let It Ring By Harry Hoover Telemarketing has its place in the marketing arsenal. But telespammers - like their digital counterparts in the email marketing world - really make it tough on the legitimate follow-up telephone call from a company with which you have a relationship.Now, even some companies with a legitimate tie to me are starting to abuse the privilege.For instance, last week, I got two different calls from my cell phone provider, Nextel. Both were callers for… |