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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Niche Marketing : Finding JV Partners Joint Ventures (JVs) are one of the most powerfull techniques you can employ to get your Niche Business up and running.If they are done right Joint Ventures can help you start making money almost immediately online.If you're not sure what a joint venture is, let me explain - here's how it works in very simplistic form :* A has a product which he wants to get to the market* B has a list which targets just the right market for A's product* A finds … 2. Positive Language for a Positive Response By John Philip The vast majority of business literature is boring. This applies to printed and web writing alike. It is sometimes tempting to inject a bit of light-heartedness into the text, but it is a dangerous game.Some time ago, I edited the marketing materials produced by a London hotel. One of the hotel’s attractions was its leisure centre, which included a well-equipped gym. The original script referred to a ‘large satellite TV to give some relief fro… 3. What Color is Your Goldfish? Marketing to the Masses By Shonika Proctor Oprah. Timberland. Starbucks. Phat Farm. Survivor. LiveStrong. Consciously or subconsciously it is estimated that people see over 5,000 marketing messages each day, this according to the “Father of Guerrilla Marketing”, Jay Conrad Levinson. These messages can range from a logo to a retail storefront. Regardless of your business type, marketing is by far one of the most critical skill sets that one must master in order to build a successf… 4. Making Networking Work By Cathy Stucker Several years ago, "networking" was the hot buzzword. Everyone was talking about building their network, because this was the secret to becoming incredibly successful. Well, yes, networking is a great way to build a business, but not necessarily the way a lot of people went about it.Networking is still one of the best ways to get new customers, and maintain relationships with existing customers. But you have to do it effectively.Going to every … |