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Postage has increased, forcing performing arts organizations to expect costs for direct mail increase by as much as thirteen percent. Add this expense to costs for printing, data processing and the mail house, and the need for a better solution is eminent. Traditional mail marketing with no greater service or value will diminish cost efficiency even more. Response rates are already beleaguered, and have been flat or decreasing for many years. If return on a marketing investment automatically decreases because of increased expenses, stakeholders will insist on alternatives. The printed brochure has been at the center of performing arts direct mail subscription and membership campaigns for years. 'Marketing By Brochure' is the standard. Mail campaigns, fortunate to have been developed by a competent direct response agency, have benefited from tricks of the trade. But, even with creative visual design, the core elements of the brochure are the same. Alternatives to brochure marketing, without sacrificing response, are there and have been around for years. In fact, these alternatives not only save time and money, but have also increased results in many cases.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Incentives For Customers? Whats New? By Chris Cameron Lost & Found for the 21st CenturyHere in the 21st century our lives have become more and more reliant on mobile items. As we go through our days, keeping a mental log of everything we have and where we have it becomes more and more difficult. It is inevitable that some things get lost. In fact as stated in a recent research “Around 62,000 mobile phones were left in London taxis during the last six months. That's an average three phones per tax… 2. How To Recover Your 'Almost Customers' By Bob Leduc You'll always need to find new prospects for your business. But don't overlook the prospects you already attracted. Many are close to buying. Use these four simple procedures to convert those "almost customers" into paying customers.1. Make A Memorable ImpressionCreate a reason for prospects and customers to notice you ...and to think of you when they encounter a competitor.Many prospects who do not buy from you the first time will come back to… 3. The Real Marketing Genius By Shawn Meldrum I spend a lot of my time reading books and listening to tapes about business and marketing. I guess that's understandable.Many of the authors of these materials are known as experts, gurus or marketing geniuses. However, a few weeks ago I was listening to a discussion about marketing and one of the participants made a point that struck me like a ton of bricks.He said: "The only true marketing genius is the customer".What a succinct and powerf… 4. 10 Highly Effective Ways to Increase Traffic to Your Website There are many ways to promote your website for free online. Here are 10 highly effective strategies you can use right now.1. Write articles or free reports for other webmasters to publish and put your website address in the by-line. If you write good content, your articles will be published and many readers who like your article will go on to visit your website.2. Arrange a Joint Venture partnership with List owners and Webmasters.3. Add your a… |