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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Reinventing The Wheel By Carlo Caparras Revolutionary ideas have always been the mark of mankind. It’s what made us superior to animals and prove that we are the dominant species of this planet. Invention and innovation made life easier yet more complicated. Ironic as it may seem technology is making each generation culturally different.There is an old adage not to reinvent the wheel. Fairly implying some inventions are perfect as it is. MLM and MLS are two attempts to “Reinvent the … 2. Marketing Communications - Design and Style Basics By Mary Eule Understand HierarchyBefore beginning the designing process, it’s a good idea to outline your key message points. Understanding what you want your audience to hear or see first will guide content placement, size, color, etc.Reflect your Prospects’ and Company’s PersonalityIt’s important to know your target market in the minutest detail… their wants, problems, needs, and interests. Your communication pieces, therefore, should reflect your unders… 3. Want To Be A Stronger Marketer? Work Your Marketing Muscles! By Kevin P. Dervin You want to be more flexible? You have to stretch your muscles. Want to be physically stronger? You have to find a way to workout and build your muscles. Want to be a stronger marketer? You’ve got to work your marketing muscles.Just as an athlete needs to workout to stay in shape, if you want to get stronger at marketing, you need to work your marketing muscles. So how do you work marketing muscles?1. Read Regularly. There is no shortage of res… 4. Blog And Ping To Build Links Just What Is Blogging and Pinging?There is a new partnership in cyber-town called Blogging and Pinging. It is not a new comedy team or even a singing group, but a new way to build links and attract visitors to your website and to make more money. Blogging and Pinging is a marketing tool that can help anyone build their online business.Let’s start with a definition of a blog.Blog is short for weblog. A weblog is a journal that is frequently update… |