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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 5 Ways To Entice Your Parallel Market to Trade Links By Tinu Abayomi-Paul Lots of people get confounded when attempting to exchange links, you’re not alone. The people who have the spot you want are competitors. The people who don't aren't worth exchanging links with. What to do?It's not necessarily the method you're using, it may be the approach.If you know anything about SEO, you know you need relevant links to your site, preferably more in than you have out. And whether you actively pursue search engine listings o… 2. The Advantage and Consequences of New Economy Marketing By Abe Cherian Some of the research that has been done today gives us a lot of information on the values of today's society. What I'm referring to is a lifestyle in which there is more to do in generally less time in which to accomplish it. There's more to spend money on so there's less disposable income. Quite often there's just one parent instead of the traditional two parents. Safety and security is important, Quality and value are more important than ever… 3. Grow Your Business By Getting Your Customers Buying From You More Often - 35 Ideas By Keith Longmire 35 Ideas to Spark Your Creativity:There are 3 ways to grow any business. Just 3:- Get more customers- Get more from each sale- Sell to each customer more frequently.That’s it - everything else boils down to some variation of these 3 activities.Most owners and managers want to grow their business. Most of them concentrate exclusively on getting more new customers.Odd really.There is lots of marketing research that is pretty consistent in poin… 4. 5 Ways To Turn Visitors Into Loyal Customers! 1. Use firm deadlines and stick to it.You've seen these offers before. You know the ones I'm talking about. They say 'Offer Ends Midnight on 15 August 2005 – Hurry'. But than, after the 15th of August, you go back to the site you saw the offer and notice the same ad, the same price and the same product only this time they are promoting with a new 'Deadline' date on when the offer will end. To me, and many other visitors, this does not add credib… |