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Before planning a direct mail campaign, it’s important to take some time and carefully put together your sales material. This is what I refer to as your Prospect Package. Depending on the sales situation, your Prospect Package may be built with several different components. 1. Sales Letter - Keep it simple and not too "techie". Another key point is to write down the objective of your sales letter. Are you trying to sell a new service to existing customers... announce a sale to potential clients... create greater demand for a service you already provide? Your letter should then be developed around that single objective for maximum effectiveness. The body of your sales letter should achieve three different things: o Maintain the readers attention; o Calls the reader to action; o Informs the reader that you are skilled enough to handle their needs. 98% of this can be accomplished by filling your sales letter with benefits, benefits, and even more benefits. The more benefits you can offer, the better your offer will be received. Remember, the reader wants to know what's in it for them. They want to know that you can improve their current situation. 2. Enclose a Portfolio CD If you design web sites/graphics, you'll need a way to show your work to potential clients. Placing your sites/work on a CD is a great way to do this. This gives your prospects an opportunity to see what you offer, without them having to connect to the Net, and type in your URL's. 3. Price Sheet - (optional) Your price sheet simply outlines what your rates are, as well as what's included with each service. If some of your services are geared towards specific target audiences, then do mention this within the descriptions. 4. Bid Sheet Include a form that prospects can fill out to get a quote for your services. Ask all the relevant questions needed to respond with a quote. 5. Business Card Don't forget to enclose your business card. If they aren't in need of your services now, they will know who to contact when they are ready. Copyright 2005 Jennifer McGroary Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Budget Marketing: Managing Your Marketing Money Wisely! By Thomas Murrell There's a saying that half of all marketing efforts are wasted, but it's impossible to tell which half!I know from hard won experience how easy it is to waste money on marketing.When I first set up my own business in 1998, I spent tens of thousands of dollars employing the best graphic designer and printing a great glossy brochure.The feedback was 'Tom, that's one of the best glossy brochures I've seen!'But did it get me customers and help buil… 2. 3 Secrets To Increasing Traffic In The New Year Now that 2006 has arrived, it is the habit of many people to make a resolution for the New Year. While many people focus on self-improvement, some opt to make resolutions about their business. Usually this involves a resolution to increase their revenue for their online business. But did you know that it is actually quite easy to increase your online revenue? The trick is to drive more traffic to your Internet business(es). As you know by now, mo… 3. The Truth About The Fallacy Of "7" By Dean Phillips Ted Nicholas is a marketer with a proven track record. He has started, operated and sold 21 profitable businesses, and is responsible for the direct or indirect publishing of hundreds of books and publications. Ted Nicholas is a well- known and respected leader in the information marketing business.Ted Nicholas has mastered the art of selling. His million dollar best selling books and other successful ventures will show you how you can use the … 4. Work Smarter: New Opportunities with Internet Market Research By Ken Jurina The most integral part of any marketing initiative is market research. Comprehensive market research identifies the wants and needs of your potential target market, but also provides information that creates strategic and informative business decisions to target your most profitable market.Market Research CollectionWhere does this information come from? What are the most common means of conducting market research? Focus groups and questionnaire… |