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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. What Makes Ebook Marketing So Promising? Ebook marketing becomes more and more popular. Commercial web sites as well as non commercial web sites offer ebooks. Skilled people earn money online by writing and marketing of ebooks. Even people without writing experience can join this promising business.What are the ingredients of success?1. Finding a bestseller issueThe precondition of success is to find an issue that boosts the sale of an ebook. The most popular issues among ebooks are in… 2. TR Cutler, Inc. Manufacturing PR Program Headed by Dean Schmidt Ranked as the nation’s leading manufacturing public relations firm, TR Cutler, Inc. (www.trcutlerinc.com) based in Fort Lauderdale, Florida, launched a new PR program providing the trademarked intensive Manufacturing PR Media Blitz’ program to members of manufacturing associations. According to Cutler, “Manufacturing associations have been seeking ways to drive additional revenue streams. Over the past few years membership revenue has decreased a… 3. Why Your Business Need a Website By Julia Tang Web Presence gives your business a distince edge over your competitors, especially when you want to expand your current customer base. For exmaple, if Jane wants to find a real estate agent but she does not know who is the best in her area. Then she goes to the yellow book to find out the potential agent she wants to go to. If you have a website address besides you name, she will go to your website to find out whether you are the best agent fo… 4. So what is CMYK? CMYKCMYK is the 4 color process used by commercial printers all over the world. The letters stand for: C=Cyan, M=Magenta, Y=Yellow and K=Black = CMYK.All digital photos and most scanned photos are automatically saved as RGB. This color model is not acceptable for printing, and all RGB photos must be changed to CMYK before sending to a printer.Do you want a good quality print - your photos must be saved in the CMYK format!Don't stay in the Dark ab… |