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Having a business card is usually the first priority for any business. Without a business card, it’s almost impossible to network and meet with new clients. But before you go out and get some business cards printed, you will need to decide on the name of your company. What’s in a Name? Naming your business may be even harder than naming a child. In business, unique names are highly valued for establishing brand identity and for standing out from the crowd. While you may have a unique name in the state you incorporate, it can be stressful to discover that someone else has the same business name as you in another state. When researching names for your business, you can search your state’s government sites for incorporations and see what names are taken or not. Keep in mind that many people will incorporate with one name for their business entity and then use a D.B.A. (Doing Business As) name which is different. Creating a unique business name that describes your business and is unique at the same can be quite a challenge. For example, a business name like “Baker + Associates” as a business name doesn’t tell the reader anything about the type of business. However, “Baker Creative” tells a little more, but what sort of creative? Advertising, design, interior decorating? “Baker Web Design” tells us exactly what the business is about, whereas a name like “IntelliLogic” will need a descriptive tag line after the logo to explain what the business is about. Your business name does not have to be totally descriptive, and some people believe some mystery or intrigue about a name can be a great opening when exchanging business cards at networking events. Whatever direction you go with your business name, spend the time to make sure you have exactly what you want and need. Once you start creating a logo and getting marketing materials printed, it will get expensive quickly. Creating A Logo Assuming you’ve settled on a name and you’re ready to go over to the local copy shop and get a thousand business cards printed. Not so fast, before you have a business card, you will need a logo. I’m not talking about picking out a symbol to go with your name from a business card sample book at Office Depot or a local print shop. I’m talking about creating a unique logo that captures your business’ style and professionalism, in a creative, appealing look. It’s always best to work with a professional designer to create a logo for your business. While there are “do it yourself” web sites out there where you can create your own logo online—you have to make all the make all the design decisions and unless you have a design background, you may not make make the best choices. A designer can not only apply his or her creative skills to create a unique look for your business, they can listen to your vision of your business, your target market and give you an outsider’s perspective. Marketing Consistency Having a professionally designed logo is the first step in presenting a professional image of your business. A designer can also help you with the design and layout of your letterhead and assist with printing your business cards and other marketing materials. This is important in that all your marketing materials need to belong to the same “family” in design and layout. Designers can also help you with the design of ads, web sites and can handle all “pre-press” work, and can make sure anything the public sees always presents the best possible image for your company. While almost every printer now is working with digital files, some printers want PDF files to print from and others want .EPS or .JPG files. Four color printing requires that all files be converted to CMYK and a designer can bridge the gap between your marketing needs and the printed product.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Tricks of the Trade: Design your Booth for Maximum Impact The fight for your customer's attention at a tradeshow has never been so intense. Budget cutbacks in the travel sector means that buyers spend less time than ever at shows. To make the most of their time, they pre-plan their agendas and do their best to stick to them. The rules of the game are forever changed.Since so many buyers are on a tight schedule - frequently, they're only at the show for a day - they're no longer there to window shop or g… 2. 4 Steps To Increase Your Job Sign Marketing By Tyrell MacGregor It's no secret that using a job site sign can be an effective way to market your company's services to neighborhood homeowners. But most job sign marketing isn’t done as effectively as it could be. Here are four tips for getting the most out of your job sign marketing:Do It. Most home improvement contractors post a sign when they've got them, when they remember, or when working on a really nice project. This defeats the whole purpose. Eve… 3. Maximize Your Lead Generation Efforts by "Recycling" Your Leads By Ed Gandia The basic lead generation process is pretty much the same from company to company. Inquiries come in…they’re qualified…and then sent to the sales team. Some turn into customers. Some don’t.Which means that, over time, every organization ends up with a pile of prospects that either disengaged during the sales cycle (for whatever reason)…or decided to go with a competitor.So here’s the big question: is anyone in your company following up with… 4. Create A Business Card That Sells and is Effective By Thomson Chemmanoor Why does your business need a business card?Business card is a powerful piece of card handed out to your clients or given to you by someone which has all that information in such a small space. Business cards are an important part of any business and that gives a first impression of your business to anyone. So customize the card in such a way to make a good impression about it to others.Create a business card that conveys a sense that you are b… |