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"Goals are dreams with deadlines." -Diana Scharf Hunt When clients come to me for marketing help, the first thing I ask is, "What's your plan?" If I'm greeted with a blank stare, then I know we have work to do! In order to set up a great marketing strategy, you need to write it out in black and white. I highly recommend a 12-month plan, which you can set up in your favorite spreadsheet program. Using a computer will allow you to easily move tasks around as the months progress, and add new ones as you think of them. Simply create columns for "date" and "proposed marketing activities." You might also include a column to check off when you accomplish each goal. Some of the items to include in your plan might include: • Seeking PR in your local papers (perhaps revolving around a national organizing
holiday, a seminar you're giving in your community, a contest you're holding, time
you've donated to a local charity, etc.) You might also include business goals such as creating a follow-up program, researching business insurance and liability issues, improving business skills, reviewing your expenses and revenue, and finally, etching out time for creating next year's marketing plan. Sound simple? It is! With a plan, you can get all those ideas out of your head and onto paper. You'll sleep better! It's easy to rearrange, redistribute, add, and delete with a tap of the keyboard. Go for it! Copyright 2005 Time to Organize. All rights reserved. The Simple Golf Swing. - eBook for a repeatable and Simple Golf Swing that provides power, accuracy and consistency. Starting A Child Daycare. - Complete business package to help you easily and quickly start your own profitable home-based day care business! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How Price Gouging Can Hurt Your Business By Paul Johnson "Price gouging" is an emotional, inflammatory term. Everyone is against it, but only buyers, angry over excessive profit-taking, proclaim it. As a seller, how can you reap the profit rewards you deserve without being accused of price gouging?From a marketer’s perspective, attaching a price tag to a product or service is always an agonizing experience. What is the right price? This question is hotly debated in meeting rooms around the world ever… 2. Five Things You Should Know About Niche Marketing By Lucy MacDonald If your private practice is not growing niche marketing can help. How can clients find you and purchase your services if you are a generalist? Being a generalist is useful when you live in a small town or remote area. Niche marketing is a specialized area of work that sets you us as an expert. You can market your niche by writing articles, creating e-books or tip sheets, and letting the media know that you are available to give interviews based… 3. Marketing Advice: Do You Find It Easy or Difficult to "Toot Your Own Horn?" By Maya Bailey One of the biggest concerns I hear from my clients, almost on a daily basis, is “How can I market myself without being pushy?” or “How can I be assertive without being aggressive?”A client’s story:One of my clients, Shelley, came to the session bewildered. “I didn’t know approaching people and giving out my cards was going to be so difficult. I’m afraid I’m imposing on people and they won’t like me.”As we explored further she began to remember… 4. Starting Small Business Promotional Campaigns So you’re starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right? How are you going to go about getting your public to know you even exist? Promote! Promote! Promote! Well that all sounds simple, but say you’re a financial specialist, a boat builder or llama farmer. They proba… |