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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Marketing the Government for Profit By Melanie Corbett Steps and tips on marketing your business to the government.Fact: Federal, state and local governments buy over $450 billion combined in goods and services each year.Part of that can be yours if you know how to get it.Fact: Federal procurements under $25,000 never go through the bid/RFP process.The only way to earn these government procurements is to market your business wisely.You probably know there are huge opportunities for any business to … 2. Simple, Cheap and Effective Marketing Strategies Every start-up business goes through phases of needing to try something different to increase their exposure and bring in new clients. Even established businesses need to revisit their marketing strategies every once in a while to help bring in new and repeat business. The consensus among most small business owners is that certain marketing techniques will work for some small business owners but may not be as successful for others. They also agre… 3. Small Business Marketing Plans Are Bad For Business By Jimmy Vee If you are a small business owner or independent sales professional and you are working on, thinking about or reading about creating a marketing plan – STOP!!So many so called “marketing experts” say you need a marketing plan and puke out all this “direct-from-the-textbook-junk” about how to create one and what it contains.Traditional marketing text books and philosophies weren’t written for small businesses. They were written for big corporati… 4. Do You Have a USP? By L A Parmley What’s that, you ask? Well, a USP is a Unique Selling Proposition. It’s a one to two sentence phrase that lets your customers know exactly why they should buy your product over your competitor’s products.Sounds obvious, but think about it. Why should your customers buy from you and not someone else? You need a good reason; otherwise, your lack of one will indicate that you are merely jumping around shouting out “buy mine”, “buy mine” just l… |