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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Restaurant Owners, Conquer the Coupon Catch-22 What restaurant hasn't used coupons at one time or another?There is no arguing that they work. At least they do what youexpect them to do, bring in the customers like crazy.But at what cost?Along with the big boost in sales, coupons bring big problems.Most of the coupons are used by your old customers. Your old andloyal customers who would normally buy your food at regularprices are now buying it at the discount. And there are a lotmore old cust… 2. What Makes Ebook Marketing So Promising? Ebook marketing becomes more and more popular. Commercial web sites as well as non commercial web sites offer ebooks. Skilled people earn money online by writing and marketing of ebooks. Even people without writing experience can join this promising business.What are the ingredients of success?1. Finding a bestseller issueThe precondition of success is to find an issue that boosts the sale of an ebook. The most popular issues among ebooks are in… 3. Creating A Logo First Things FirstHaving a business card is usually the first priority for any business. Without a business card, it’s almost impossible to network and meet with new clients.But before you go out and get some business cards printed, you will need to decide on the name of your company.What’s in a Name?Naming your business may be even harder than naming a child. In business, unique names are highly valued for establishing brand identity and for sta… 4. The Small Business Marketing Secret You Can Learn In The Cereal Aisle By Jimmy Vee Have you walked down the cereal aisle lately?There is a lot you can learn from sitting surrounded by the boxes and bags of artificially sweated corn, rice and wheat for a few minutes observing marketing in action.If you look closely, you will see solid marketing, the result of leading experts. Just visiting your local grocery store’s cereal aisle is like attending master’s level seminar in marketing.You’re probably thinking that all the sugar h… |