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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Top Five Most Common Trade Show Displays for Trade Shows By Chad Leiffert When it comes to portable trade show displays the most common type on the market today is the pop-up, expandable-frame style; surprisingly it has been around for over 15 years. The first models had a flexible fiberglass frame with aluminum channels bars and rollable fabric that was attached to the framework with magnets. Over the years the basic design has not changed but the materials, sizes and weights have made pop-up displays less expensive… 2. Promotional Magnets: Promotion that Sticks Some people are happy with just a business card. For others it's not enough to be glanced at once and packed away. They want to be attached to something that you have to open in order to eat and therefore live.This association with survival is what promotional magnets offer. Often attached to the refrigerator, that focal point of the modern home, these little promotional items stick, both literally and figuratively.Promotional magnets also have a… 3. Tiny Pieces of Paper can Turn Into Big Bucks! Tiny pieces of paper are powerful. They may be considered by many as trash, crap, rubbish but they can serve as business catalysts. You may not be aware of its essence but let me tell you that it can make a great change - a change so remarkable that it can make trash into something green. When it comes to businesses and marketing strategy, tiny pieces of paper can standout from the rest - business cards, flyers and postcards for instance are esse… 4. Ten Tried And Tested Viral Marketing Campaigns Believe it or not, viral marketing did not originate from the web. Named after microscopic organisms that reproduce at a very fast rate, viral marketing traces its beginnings from offline marketing. More popularly called as word-of-mouth advertising, this method has been one of the most powerful yet cost-efficient ways of promoting a business.Viral marketing involves the exponential spread of a business message. After an initial distribution, the… |