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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. If You Package It, Will She Buy? By JoAnn Hines Women make or influence 85% of the purchasing decisions in today's marketplace. Consumer goods companies are finally waking up to that fact. Unfortunately, just taking the man off the box and replacing it with a woman is not the answer. Nor is it to use pink or other traditionally feminine colors for the packaging.So what product packaging appeals to women? What will entice her to pick your product off the shelf? What siren screams, "Buy me" a… 2. Why Santa's Marketing Works Better Than Yours By Sean D'Souza Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario. The reason why his marketing strategies work better than yours, is because he uses solid, dyed-in-the-wool psychology. He knows he doesn't have to use new fangled techniques, when his simple marketing has stood the test of time.If you don't believe in Santa, you'd better change your mind, because the fat man from the north pole r… 3. Slogans: Creating and Using Them In Life, Career and Business By Catherine Franz Information is coming at us from all directions nowadays. This pace requires us to demand that we receive it fast and predigested in order to inch ahead of the game. This also requires a new filing system method for storing the bites and bytes. In this article, we will go into greater details on: * Why slogans are important in today’s society fast-pace information systems. * What is a slogan? * Learn the six major types of slogans. * … 4. Tiny Pieces of Paper can Turn Into Big Bucks! Tiny pieces of paper are powerful. They may be considered by many as trash, crap, rubbish but they can serve as business catalysts. You may not be aware of its essence but let me tell you that it can make a great change - a change so remarkable that it can make trash into something green. When it comes to businesses and marketing strategy, tiny pieces of paper can standout from the rest - business cards, flyers and postcards for instance are esse… |