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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. What Makes Full Color Format Poster Printing Services Unique? Full color large format poster printing services is a one-of-a-kind. It is the reason why we see bigger yet clear and catchy pictures hanging in the façade, displayed in tradeshows, printed on banners and other attractive marketing materials. Large format poster printing is a sure and efficient way to generate full-color, high quality and oversize graphics. Generally, the graphics involve in this type of printing are larger than 11' x 17'. Print… 2. Like a Virgin-- Is Your Marketing As Fresh As Madonna's? By Sean D'Souza 'Touched for the very first time'Call it what you want, but few pop stars and fewer businesses have understood the intricacies of Madonna's genius of reinvention and the inevitable end of the business cycle. Learn from the branding expert.While Madonna soars, everyone else seems to stumble, bumble and disappear down a deep, dark hole.So, what is it about Madonna Incorporated that has allowed it to consistently reap profits for over 18 years on … 3. Discover the Basics of a Unique Selling Proposition By L A Parmley Having a USP helps make you look like you are on the customer's side and not just out to prey on unsuspecting passer bys. Instead of raving how you're number 1 (like everyone else), you can appeal to their benefits.Prospective customers really don't care how great your company is (especially if it's coming from you) or how long you've been in business. They want to know what's in it for them. What benefits will they get if they buy from you… 4. Creative Online Marketing For Salespeople and Business Professionals By Tino Buntic New to a sales career? Want to market yourself but don’t have the money to do so? Tired of cold calling and prospecting? Wish there were an easier way to get the word out about your services?Does this sound like you? This was what I felt like when I got my first sales job selling copiers ten years ago. My sales manager back then was into the traditional methods of getting new business; that is, prospecting, cold calling, booking appointments, d… |