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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Registration Forms: How to Make them Irresistible with Titles By Bill Flagg Irresistible Event Titles You can attract more people to your event by interrupting and engaging your prospects with an event title that has SIZZLE!… that gets their blood moving… that causes them to stop whatever it is they are doing and say “I WANT TO GO TO THIS!”Are Your Event Titles Flat? Ninety-nine percent of event titles today are boooooring and don’t interrupt, engage, or attract any additional registrants. For example: “ABC 10th Ann… 2. The MOST Expensive Mistake You Can Make Most people who own a small business have a huge passion and talent for the product or service they provide. Some people have a business degree. Some even have MBA's or PhD's. But, most who own their own business just have a passion for what they do.So, they try to make a difference...and a profit.But, running your own business is very hard. We all hear the statistics...one in five don't make it, every third small business fails, one out of two f… 3. Loyalty Cards – Tips To Consider Before Committing To One By Jeff Walters Loyalty marketing has been around for as long as retailing – attractive stores, good service, and a quality product line all contribute to building up a loyal customer base.With the growth of larger stores, a relatively new marketing component – the loyalty card - has been added by many retail outlets. This is in an attempt to offset the lack of personal contact in the larger stores, and with that, the lack of knowledge of individual customers.… 4. Integrity and Marketing - Finding the Right Balance By Thomas Murrell When marketing themselves to leads and prospects there are five common mistakes people make, all which can be easily avoided by finding the right balance to maintain your personal and professional integrity in all pursuits.Five common mistakes many people make are;1. Talking too much.Enthusiasm sells! But don't talk too much about yourself - focus on your prospects needs and wants and how you can solve their problems.2. Not listening.All good m… |