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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Free Research Results - Elder Care Industry Selling to seniors? The report will benefit any business that offers product, resource or a service for an older adult. You will learn How to reach the consumer effectively What the consumer wants and expects to receive from a service Why a consumer remains with a service and why they cancel What a consumer wants to know prior to contracting with a service And much much more! Barbara Mascio, Founder of Senior Approved Services is offering the r… 2. Gaining Business Intelligence By Jerome Bergerou A white paper on how companies should analyse customer data to gain better business intelligence and how they can use that knowledge. In an increasingly competitive world, using your client database smartly, to gain a better understanding of your number one asset – your customers – can make or break the success of your company. Most companies use databases to store information about their current customers, previous customers, business partn… 3. Carwash Consultants and Analysts Case Study By Lance Winslow Recently in the car wash industry we have seen carwash industry analysts and consultants fall on their butts. One recently filed bankruptcy, while another just wrote another new book and still another has failed miserably and he is going to go back and teach school. Interesting. These gurus and know-it-alls had all the best data, sold that data and even charged others for this data and their studies.Many analysts in the industry help larger car… 4. 5 Tips to Help You Market When You Think You're Too Busy By Debbie LaChusa What if you've taken the time to create a marketing plan but now you're so busy servicing your current clients that you're having a hard time keeping on track with your plan?Is it okay to set the plan aside for awhile? After all you've got enough business to keep you busy. And, you're not sure you could handle additional clients right now anyway.While marketing may not seem like a necessary activity when your business is going gang-busters, it… |