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You want all of your marketing messages to have a single focus, so they pull together instead of competing with each other. Great! So how do you come up with one? First, there are several things you need to know. Who is your target? As specifically as possible, who are you trying to sell to? Don’t just say “women,” say, “fashion conscious women age 18-35.” Say, “stay-at-home mothers of preschool children.” Next, what benefit of your product or service will most appeal to them? Let’s say you’re selling grass seed. The fact that your seed makes lawns greener is a feature. When your neighbors get jealous of your greener lawn, that’s a benefit. And, it’s a benefit that really appeals to the ego of men who enjoy working on their lawns. Once you know what you’re saying and who you’re saying it to, spell it out in one sentence. “Marketing will convince young, professional, suburban males that AAA Grass Seed will produce a lawn that their neighbors will envy.” This is your marketing strategy, and every ad, commercial, letter, or communication of any type should agree with it. Now that you have a focused message, pound it home. You’ll find that once all of your communication is on strategy, your individual tactics work together and become much stronger than they were separately. And that will make a dramatic difference in your business! Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60% Stand-Up Comedy Secrets! - Next Generation System For Quickly Developing Funny Stand-up Comedy Material. Eliminate Writers Block & Get The Big Laughs! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Using a Contact List Profitably- Part Two By Nancy Roebke Besides a survey, your contact list can be used to generate sales directly. Some of the following ideas must be done one-on-one and others can be done to large quantities of prospects at a time. They all have varying levels of effectiveness. A general rule of thumb is:The more personal the contact, the greater the chances of a sale. That means that an in-person interview has a better success rate than a mass mailing.1. The in-person interview. … 2. My Marketing Budget Is Small - How Can I Make The Most Of It? By Debbie LaChusa Regardless how small or large your budget is, there are a number of ways you can make it go farther. One way is to capitalize on the seasonality of your business.For example, it may not make sense or be necessary to market consistently all year long. Are their times when your particular industry is slow and customers are not likely to purchase? Conversely, are their times during the year when customers are more likely to be in the market for … 3. Earning the Right To Sell With Stats — 10 Steps to Greatness By Debbie LaChusa We could learn a thing or two from pro sports.Baseball players use stats to tell the story of their season and their career. Scorekeepers keep track of every at bat, every hit, every strike out, every run scored and every base stolen.Those stats are cited by commentators during the game, sports reporters after the game and they are featured on the backs of baseball cards to they tell the story of the player's career.Those of us in business coul… 4. Did Jesus Get Killed for Practicing Interruption Marketing? By Joshua Minton I'm reading Seth Godin's Permission Marketing and he brings up the difference between Interruption Marketing and Permission Marketing.Interruption Marketing is when you interrupt people from what they are doing in order to ask them to pay attention to something else.Permission Marketing is when you build your product around a consumer base that is expressing a need that you design your product to fulfill.If you've read The Tipping Point then yo… |