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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Stripping For Hits I have to admit - I was very shy about doing it at first because I'd never done anything like it before. But desperate times calls for desperate measures, so I mustered up all my courage and started stripping. Little did I know just how rewarding it would be. From top to bottom, I stripped away my description tags, keyword tags and even some that never seemed to have a purpose anyways. Hey, what did you think this article was about? I hadn't real… 2. The Truth About The Fallacy Of "7" By Dean Phillips Ted Nicholas is a marketer with a proven track record. He has started, operated and sold 21 profitable businesses, and is responsible for the direct or indirect publishing of hundreds of books and publications. Ted Nicholas is a well- known and respected leader in the information marketing business.Ted Nicholas has mastered the art of selling. His million dollar best selling books and other successful ventures will show you how you can use the … 3. Ten Easy Marketing Tasks You Can Do NOW By Kelly O'Brien Who says scientists can't market? Here are 10 easy marketing ideas that a group of folks at the National Institute of Standards and Technology came up with today during our monthly Marketing Action Group:1. Listen to (and write down!) the questions your clients ask. They're clues to the problems you can help them solve. They're also topics for your next article, talk and e-newsletter. Don't invent this stuff - just listen!2. Plan and write out … 4. Read Your Market's Mind - 3 Great Market Research Resources By Jeff Smith Starting a new online business, developing a new product, launching a new marketing campaign, buying advertising can all depend on how well you are able to research your market.All business is based on demand.The formula and 40 techniques for finding demand we list in "The Ultimate Information Entrepreneur's Success Package" at http://www.infoproductcreator.com show that there are many ways to discover and test demand.One of the leading ways i… |