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Direct mail marketing. When it comes to marketing your product or services there are two basic challenges: 1. How do you obtain new customers or clients? 2. How do you get your existing customers to come back for more? Direct mail/direct response marketing answers both these challenges admirably (it’s not the only way to do it but it is a proven method that always works). You can ALWAYS rely on DIRECT MAIL MARKETING. The postcard—direct marketing’s secret weapon… One of the simplest and most cost-effective forms of direct mail marketing is the POSTCARD. Because postcards work so well they can be considered one of the key small business marketing strategies. 'I switched from sending out a monthly newsletter to my mailing list, to sending out full color post cards. Not only did it save me money on the cost of printing, but it saved me the hassle of having to prepare the mailings. Feedback has been very positive from our clients and the leads have been pouring in. Plus my website hits have increased due to promotion or it on our post cards!' Kerry Fuller, Realty Executives Direct mail marketing strategies… To get new customers all you need to do is: 1. Get their identities (mailing lists do this). 2. Reach them (direct mail does this). 3. Attract their attention and get your message across (post cards do this perfectly—you don’t have to open them!). 4. Get them to contact you. (Your mailing piece, letter or, preferably, post card, will do that if it’s well designed and written.) 5. The rest is up to your ability to sell. To get your existing customers to come back for more all you need to do is: 1. Keep accurate records of your customers (anyone who has ever bought anything from you) in a database and keep it current. 2. Send them frequent mailings. Postcards are excellent. You can send out a newsletter. You can send out personalized letters. But keep contacting them. Tell them about new products or services. Get them to respond. 3. Obviously you have to deliver excellent service or a great product. You will get results with these marketing techniques even if you don’t deliver good service or a great product, but it won’t last long and you won’t be able to maintain it. 4. Remember, the size of your customer base and the number of mailings to it determines how much income you make. Fact. So, do it correctly and you cannot fail.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Web Site Traffic Strategy To Get Targeted Visitors And Convert Them Into Loyal Customers Targeted web site traffic is crucial for every web site. But there are many web sites, and all they are different. Is it possible to make a universal plan of actions for getting targeted web site traffic to any type of web site? Actually such plan of actions already exists.This universal plan to get targeted web site traffic can be split into three main stages:(1) Getting Targeted Web Site Traffic(2) Growing The Client Base And Getting More Sales… 2. How to Use Flyers to Increase Your Business By Bette Daoust, Ph.D. What benefits will you get from flyers?Flyers are much different from postcards in that they convey product sales to the consumer. Safeway, Costco, Albertsons and other grocery chains are excellent at putting out flyers. Many consumers will look at the specials and head out to purchase them either when they need them or simply to stock up. Do flyers work in this respect? Yes, or they would not be doing them. If you are not in a high demand prod… 3. Devious and Deceptive Packaging By JoAnn Hines Have you read anything in the news lately about childhood obesity, Jose Canseco and steroids, or fat free foods? Where is the truth in any of that?If only we lived and shopped in a pure world where labels told the whole truth and nothing but the truth. But while consumers rely on labels to make wise nutritional choices, food manufacturers use labels to sell their product. Remember when we used to read the label before making an informed pur… 4. How to Promote your business website using free online resources. By Chileshe Mwape There are many ways to promote your website for free online. Here are 10 highly effective strategies you can use right now.1. Write articles or free reports for other webmasters to publish and put your website address in the by-line. If you write good content, your articles will be published and many readers who like your article will go on to visit your website.2. Arrange a Joint Venture partnership with List owners and Webmasters.3. Add your … |