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Direct mail marketing. When it comes to marketing your product or services there are two basic challenges: 1. How do you obtain new customers or clients? 2. How do you get your existing customers to come back for more? Direct mail/direct response marketing answers both these challenges admirably (it’s not the only way to do it but it is a proven method that always works). You can ALWAYS rely on DIRECT MAIL MARKETING. The postcard—direct marketing’s secret weapon… One of the simplest and most cost-effective forms of direct mail marketing is the POSTCARD. Because postcards work so well they can be considered one of the key small business marketing strategies. 'I switched from sending out a monthly newsletter to my mailing list, to sending out full color post cards. Not only did it save me money on the cost of printing, but it saved me the hassle of having to prepare the mailings. Feedback has been very positive from our clients and the leads have been pouring in. Plus my website hits have increased due to promotion or it on our post cards!' Kerry Fuller, Realty Executives Direct mail marketing strategies… To get new customers all you need to do is: 1. Get their identities (mailing lists do this). 2. Reach them (direct mail does this). 3. Attract their attention and get your message across (post cards do this perfectly—you don’t have to open them!). 4. Get them to contact you. (Your mailing piece, letter or, preferably, post card, will do that if it’s well designed and written.) 5. The rest is up to your ability to sell. To get your existing customers to come back for more all you need to do is: 1. Keep accurate records of your customers (anyone who has ever bought anything from you) in a database and keep it current. 2. Send them frequent mailings. Postcards are excellent. You can send out a newsletter. You can send out personalized letters. But keep contacting them. Tell them about new products or services. Get them to respond. 3. Obviously you have to deliver excellent service or a great product. You will get results with these marketing techniques even if you don’t deliver good service or a great product, but it won’t last long and you won’t be able to maintain it. 4. Remember, the size of your customer base and the number of mailings to it determines how much income you make. Fact. So, do it correctly and you cannot fail.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Send Postcards To Save Money and Cut Through E-mail Clutter By Roger C. Parker Use your computer to send personalized color postcards in quantities of 1 to 1,000.Print on demand postcards are here. You can quickly, easily, and economically use your computer to prepare and address color postcards that will arrive in your prospect’s morning mail!Postal mail is growing in importance as the volume of e-mail steadily increases. A four-color postcard in the morning mail will attract far more attention than the same message sent… 2. 4 Alternative Ways To Gain Lifetime Customers By Thomas Trotts You will always have more people that turn down your offer than actually buy. They might not have bought because of your price, payment options, or any other possible reason. You will just end up loosing all these potential lifetime customers. However, there are many ways you can minimize the loss of these prospects.One way is to accept barter offers for your product. Maybe the person can't afford to buy your product. They may have something yo… 3. What if No One Studied Marketing? By Lance Winslow What if no one ever studied marketing and businesses were forced to simply guess what to do? Would anyone succeed? Some say yes and let me tell you why? A boy who wants to get a date in High School must market himself to the ladies. A child who wants to sucker their parents into something must market their needs to coax the mom or dad sometimes both into giving into their desires. A person looking for a job must market them selves in order to g… 4. Manufacturer 2006: The Year Manufacturers Discover PR TR Cutler, Inc. (www.trcutlerinc.com) is the Public Relations firm specializing in PR for the manufacturing community worldwide. In conjunction with a new affinity PR program exclusively offered through manufacturing trade associations, CEO, Thomas R. Cutler, announced the year-long PR program, Manufacturing 2006. According to Cutler, “We are going to use the full force of Manufacturing Media Consortium™, more than 2000 journalists writing about … |