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Direct mail marketing. When it comes to marketing your product or services there are two basic challenges: 1. How do you obtain new customers or clients? 2. How do you get your existing customers to come back for more? Direct mail/direct response marketing answers both these challenges admirably (it’s not the only way to do it but it is a proven method that always works). You can ALWAYS rely on DIRECT MAIL MARKETING. The postcard—direct marketing’s secret weapon… One of the simplest and most cost-effective forms of direct mail marketing is the POSTCARD. Because postcards work so well they can be considered one of the key small business marketing strategies. 'I switched from sending out a monthly newsletter to my mailing list, to sending out full color post cards. Not only did it save me money on the cost of printing, but it saved me the hassle of having to prepare the mailings. Feedback has been very positive from our clients and the leads have been pouring in. Plus my website hits have increased due to promotion or it on our post cards!' Kerry Fuller, Realty Executives Direct mail marketing strategies… To get new customers all you need to do is: 1. Get their identities (mailing lists do this). 2. Reach them (direct mail does this). 3. Attract their attention and get your message across (post cards do this perfectly—you don’t have to open them!). 4. Get them to contact you. (Your mailing piece, letter or, preferably, post card, will do that if it’s well designed and written.) 5. The rest is up to your ability to sell. To get your existing customers to come back for more all you need to do is: 1. Keep accurate records of your customers (anyone who has ever bought anything from you) in a database and keep it current. 2. Send them frequent mailings. Postcards are excellent. You can send out a newsletter. You can send out personalized letters. But keep contacting them. Tell them about new products or services. Get them to respond. 3. Obviously you have to deliver excellent service or a great product. You will get results with these marketing techniques even if you don’t deliver good service or a great product, but it won’t last long and you won’t be able to maintain it. 4. Remember, the size of your customer base and the number of mailings to it determines how much income you make. Fact. So, do it correctly and you cannot fail.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 4 Simple Steps To A Successful Product By Henk Devos Many marketers and product developers make a disastrous mistake: They develop and sell products that nobody wants.This is usually how it goes: The product developer starts programming software or writing a book, just because he is interested in the subject, without looking at the market. Then once the product is ready, he starts promoting it, just to find out he can make no sales.There must be a better way. Let’s look at how it should be done i… 2. It's Not All about the Cleavage! Or is It? By Simone Kelly Times are a changin'! More women today work outside the home, earn (and control) significant amounts of money, and make large, important purchases like houses, automobiles and computers. In the past, advertising portrayed such independence as being primarily characteristic of men. But there has been an interesting role reversal where more men are involved with cooking, cleaning, laundry and childcare. (I know some of you ladies reading this don… 3. Equating a Catalog to Bigger Sales Catalogs are being utilized to provide consumers with significant information about the products or services of a business. They also include a roster of photos of the products that can be purchased. They truly aid customers on purchasing the right products and availing the best services because they are able to see them before actually buying them. With these, catalog printing has already become very in-demand in the industry today.For your info… 4. Define your Market and then Target It By Craig Dawber To make a successful marketing strategy for your online subscription website you will have to define if the market you are targeting is the one that is happy paying for the product you are offering. There are two kinds of people out there- one who are ready to pay for a good quality product, provided they feel that they require that product, and two the people who do not want to pay for any online content may it be e-books, games, pictures or … |