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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 5 Ways To Turn Visitors Into Loyal Customers! 1. Use firm deadlines and stick to it.You've seen these offers before. You know the ones I'm talking about. They say 'Offer Ends Midnight on 15 August 2005 – Hurry'. But than, after the 15th of August, you go back to the site you saw the offer and notice the same ad, the same price and the same product only this time they are promoting with a new 'Deadline' date on when the offer will end. To me, and many other visitors, this does not add credib… 2. Small Business Marketing Tall Tale #1: Advertising Sells Products By Jimmy Vee Advertising. We've all tried it at least once. For the purposes of this discussion, let's define advertising as any form of marketing one pays for.From business cards, flyers, and mailers to billboards, TV spots, and newspaper display ads, advertising is everywhere. Still, almost every business in the world can benefit from advertising somehow.Most people mistakenly believe that advertising is some sort of magic bullet. That may have been true … 3. Are You Putting "Your Girdle" Into Your Sales? By Kim Duke “It’s not just enough to swing at the ball. You’ve got to loosen your girdle and really let the ball have it.”– Babe Didrikson ZahariasYears ago I found this quote from Babe Didrikson Zaharias and not only did it make me laugh out loud – it became a personal mantra.Read her bio below – this is a woman born in 1913 and died at the young age of 43! You know she met with obstacles – and yet this didn’t ever stop her drive or her quest to succeed.D… 4. Tooting Your Own Horn By C.J. Hayden "If he who has a thing to sell Goes and whispers in a well, He won't be so apt to make the dollars As he who climbs a tree and hollers!" -- AnonymousEvery day in your business, something happens that others should know about. You give exceptional service to a client; you reach out to a new type of customer; you demonstrate your expertise on an important topic. Yet most of the time, the only people aware of these significant events are the indiv… |