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Having a USP helps make you look like you are on the customer's side and not just out to prey on unsuspecting passer bys. Instead of raving how you're number 1 (like everyone else), you can appeal to their benefits. Prospective customers really don't care how great your company is (especially if it's coming from you) or how long you've been in business. They want to know what's in it for them. What benefits will they get if they buy from you instead of your competition? That's your USP. What sets you apart from your competition? Here are the basics to a profit pulling USP: • Your USP should set you apart favorably.
In the process, it should get prospective customers excited about your product or service. When people think of what you sell or have to offer, you want them to think of you. You want to cement an important benefit or promise to your product or service. And you want this benefit to be important enough to get consumers clamoring to buy from you. Over the years, USP’s have been shown to be a highly effective means for advertising. This has held true for giant corporations and even small businesses and service professionals. Some of the more popular USP’s have been used for decades! I’m sure you’ll recognize these two... “Wonder Bread helps build strong bodies in eight ways.” “Certs breath mints with a magic drop of retsyn.” USP's are everywhere, if you take the time to notice. Keep learning about this positioning tactic and you'll never look at advertising the same! Copyright © 2005 by L A Parmley. All rights reserved. Royalty Free Coaching Products. - Keep 100% of the profits by selling your own royalty free coaching products! Casino Mind Power Secrets. - Discover how to win casino pots with the power of your mind! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Small Business Marketing Tip #1: A Personal Story About Exceeding Expections By Jimmy Vee In Florida, home pest control really is a pre-requisite. When I first bought my home it was a few years old. After living here for a few months, I received a call from a pest control company. They explained that they had been servicing the house previously, and would like to continue - I just needed to take over the bill.I fought it...explaining that I saw no pests, so didn't understand why I needed to pay them. The guy wisely explained that th… 2. Do you have a website or a Purple Cow? Or what about a pink elephant? For those of you not familiar with Seth Godin he has written numerous books about how to run a business using marketing, stressing the need to always be remarkable. As a point of illustration he uses cows. In a field full of cows a purple cow would stand out, you would remember, it would be remarkable. Until all the cows became purple of course. A simple illustration that makes a big point, unless you stand out you … 3. Business Marketing: Shocking 100 Million Dollars Business Marketing Secret Revealed By I-key Benney Do you have a website?Do you have any business?Are you currently marketing any product or services online or offline?Are you making as much money as you deserve to make?Are you currently financially secured?Read on because I have powerful news for you.Have you made 100 million dollars in cash from your website or any business?If you answer no to the last question, you need to hear what I have to say, so pay a close attention.Hundreds of million… 4. Promotional Pen - A Pen by any other Name… By Cindy Carrera Have you ever been among a group of people exchanging contact details? Notice the scramble for that good old-fashioned instrument, the pen. See the woman upturn her purse searching for one and the impatient expressions on the faces of the people with her. Watch their eyes light up when she finally finds it. The relief is palpable; information can now be taken down for use at a later stage. The pen makes it possible. In a second the tenuous rela… |