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Benefits! They're what marketing is all about. No doubt you've heard the mantra over and over: "Benefits, not features.. Benefits, not features." So how do you tell the difference, anyway? And how do you choose which ones will get your prospect's heart pumping? First, let's set the parameters: A feature is a raw fact about your product or service. You're open from 9 a.m. to 9 p.m. Your widget slices, dices, and then folds flat. Your cleaning service uses Chemical X to clean carpets. A benefit, on the other hand, is the specific advantage of your product or service. It stirs the emotional desire within your prospect, and connects him with what you are selling. It tells him What's In It For Me. Your convenient hours make after-work shopping a breeze. Your widget makes dinner prep simple and saves counter space. Chemical X leaves carpets sanitary enough for babies to crawl on. Every feature provides at least one benefit, often several. So discovering benefits is just a matter of finding out what each feature does for your prospect. Take a sheet of paper and divide it in half. On one side, list all the raw facts about your product or service. Include everything you can think of, from size to color to every service you perform. Now, change hats. Think like your prospect, and go back over that list. After each feature say, "This means that I..." and finish the sentence. What can your prospect do, or get, or save because of that feature? Some benefits will be stronger than others, and most likely there will be two or three that you just know are power-packed. These are the ones you'll want to use in your headlines and leads. Your prospect discovers What's In It For Me, and you discover that more prospects are becoming customers. That sounds like a benefit all around. Safe Mail Services. - Blast Your Ad To Over 3.1 Million Prospects Daily! Bran New State Of The Art System. Adventures Into The Unknown! - Unique Gold Prospecting eBooks, treasure guides for Explorers, Treasure Hunters & Prospectors. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Developing a Contact List- Part One By Nancy Roebke One of the most essential things to successful networking is your Contact List. When you start a business, developing one is the first step in promoting and marketing your company. As you write your business plan, it is helpful to make this list to start to develop an idea of who your customer base will be.The first source of clients would your family and current friends and acquaintances. Depending on your product or service, these people may … 2. Creating Great Charts for Persuasive Trade Show Presentations By Rena Klingenberg A well-designed chart can be one of the most persuasive elements of your trade show booth display and literature. It illustrates to your customers why your product is the obvious solution to one of their specific needs. It can communicate major benefits or features more clearly than words can.To make a great chart, you need to create a clear, compelling picture of the data that will call your customers to action. Your chart's message must be… 3. 4 Ways to Get a Prospect's Attention Fast By Bob Leduc Can you remember the last dozen advertising messages beamed at you today? Can you remember even one of them? Most people can't.This illustrates a major obstacle you need to overcome before you can successfully promote your product or service. You have to capture a prospective customer's attention in the first few seconds or your sales message will be ignored. This is especially important on the Internet where a visitor can simply click away fro… 4. Is Your Marketing Working... By Michelle Cobbs That is the question, you should be asking yourself. Many feel that it is I'm sure. But is it really!Which scenario is better or best for your business, marketing and advertising everyday spending more than you marketing budget allows each month. Or marketing your business based on last years marketing cost for five months straight where after five months you market your business no more.You will have no reason to, because your clients will be … |