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To make things really interesting (and profitable), you need to offer your clients additional items. This can generate an entire new source of income for you. It’s called back-end marketing. Your current clients are easier to sell to than new prospects since they already trust you. So find them other things they might like to buy. Remember, if you were in their shoes, what else might interest you? Hey, you can always ask them with an informal survey… So make sure you keep a list of all your customers. Compile this list in a database of some sort and guard it with your life. Lists are often-times considered the most valuable assets a business can have. Then send out follow-up/thank-you info to keep the number of refunds down. You can also use this database to send out more offers to your group of clients. Just be sure you send out offers for items related to the product they already purchased. The Giving Spirit Like I just mentioned, many successful businesses create new products just to sell to their current customers. This is a smart strategy -- they already trust you so they are much more likely to buy from you again. Another idea is instead of making your current customers purchase your newly developed product at full-price, you could give it to at least a few of them for free or at a significant discount. This works especially well if you are providing ebooks, online courses or downloadable software since these have no overhead cost. By providing a free or steeply discounted copy of your latest and newest product, your customers will love you for it, you can easily get testimonials endorsing your hot new product before you release it for sale, and you can even use these special customers to test your new product out for you. They can provide you with some solid feedback before you send out an advertisement to new prospects. It’s really a win-win situation so why not give it a try? Copyright © 2005 by L A Parmley. All rights reserved. Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60% Restaurant Templates And Forms. - Restaurant management forms, restaurant software, business plan templates, marketing & promotions to help grow your profit. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Forget Conventional Marketing - Embrace the Web! By Lee Traupel Tactical marketing processes are once again undergoing fundamental shifts from traditional to web-based processes. Many traditional marketing firms/agencies are still touting the tried and true to their clients; i.e. Tradeshow attendance, Print, Traditional PR, TV and Radio. However, these conventional marketing processes work best for broad market awareness and/or branding, especially for a Fortune 1K company with significant resources to spen… 2. Building a Marketing Strategy: Eight Steps to Developing Your Plan By Claudia Trusty Many owners and leaders of small and mid-size businesses decide on the marketing tactic they want to pursue as a reaction to a specific incident. Rather than taking the time to develop a Marketing Plan specific to their company objectives, they use quick fix solutions to address broader issues. Does this sound like you? A new business needs a logo. Make a logo. Sales are down. Run an ad. New office location. Send out a direct mail piece. Holi… 3. Your Marketing – From The Couch To The Cash Register By Tom Richard When you put time or money into any marketing plan, your only objective is to MAKE A SALE. Are you sure your marketing is going to get your customer from their couch to your cash register?When somebody hears your message or sees your logo from some medium you have created, what does the path from that first ‘touch’ to your cash register look like?We call this path the yellow brick road. If your yellow brick road is well built, then your … 4. 17 Mistakes Professionals Make with Their Blogs Are you getting results from your business blog? Is it getting harder for you to spend time on your blog because you’re just not seeing how it is going to pay off? If so, you’re not alone. Hundreds of blogs are started each day and many of them are abandoned after several months because it takes time and energy to keep a good business blog going. Make no mistake, blogs are a great tool for building community, interacting with potential clients, … |