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A few years ago, pop-up windows were all the rage in Internet marketing. It seemed that every time one opened a web page they would be bombarded with offers for this or that. It had gotten to the point where surfing the Internet was almost like playing a video game; when the ads would pop-up one would try and close them out before another one came. This is precisely why we have seen the decline in the use of pop-up windows on the Internet today; surfers simply do not even look at the pop-ups anymore. They close the windows out before even reading the ad. Very often, a surfer will even leave your site if there are too many pop-up ads. They simply do not want the hassle of closing those windows while trying to obtain the information that your site has to offer. This information, while valuable, is not as valuable as the surfers time. Studies have shown however, that even with these set backs, pop-up windows are still an effective method of Internet marketing. Is there some way that pop-up windows can be less irritating and still be effective? Yes! What if the pop ad were seen upon exiting your site instead of entering? This would allow the surfer to obtain the information that they need from your site, feeling that they were able to come and go quickly without being hassled by other ads and offers all the while making the surfer happy. You have left the surfer with a positive attitude and therefore are more likely to respond to the pop advertisement. This is being accomplished more and more by using what is being called pop-under windows. When the surfer comes to your site, the ad is opened discretely behind the your web page. Then, upon leaving your site, after obtaining all the information that they need , will see the ad and therefore be more likely to respond. Since the surfer has the information, he has achieved his objective and is now open to do other things; ideally respond to the pop under advertisement. Not all pop-windows are created equally. There are some things that you can do to make your pop-windows, whether pop-up or pop-under more effective. The pop-window should be easy to “escape” from. If the surfer does not want to see the add, but has a hard time closing it out, they will likely become frustrated and could leave your site all together. You should either use a button to that will allow the surfer to close the window or be sure that the “x” is easily visible. Another good idea is to use a script that utilizes cookies. Cookie will prevent pop-windows from overloading the surfer since you can decide the frequency of the pop-windows, rather than each time a page is opened. Also be sure that there is no more than one pop-window per page. When creating a pop-window, you will be asked to fill out a short information form, select the length of cookies, and choose the layout of the pop-window. When choosing the design of the pop-window, you can increase the effectiveness by creating a large headline that includes benefits that will be most appealing to the customer. You should also consider using incentives and lastly do not ask the customer to read a long and drawn out advertisement. Keep the message simple yet powerful and your pop-ads will be sure to generate profits for your site.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How to Use Flyers to Increase Your Business By Bette Daoust, Ph.D. What benefits will you get from flyers?Flyers are much different from postcards in that they convey product sales to the consumer. Safeway, Costco, Albertsons and other grocery chains are excellent at putting out flyers. Many consumers will look at the specials and head out to purchase them either when they need them or simply to stock up. Do flyers work in this respect? Yes, or they would not be doing them. If you are not in a high demand prod… 2. Fertilizer For Your Grassroots Marketing By Richard Sloan Looking for a great way to drive traffic to your business? No million dollar ad budget last time you checked? The solution may be to harness the power of grassroots marketing.Grassroots marketing is simply taking the unconventional approach to getting people interested in what you offer. It’s driven by creativity and energy—the stuff we entrepreneurs have a lot of. And it doesn’t require a lot of money—the stuff we have the least of!To get star… 3. Private Practice Marketing: Is It Wrong To Let Others Know What You Do? By Jeff Herring When I first started my marriage and family therapy private practice in 1986, it was considered bad form to advertise your services. It was not considered unethical, just something a “professional” did not do.That never really made a whole lot of sense to me.I think it came from the never was true notion that all you had to do was hang up your shingle and the clients would flock to your door.Breaking the rulesSo when one of my colleagues and I … 4. Know Thyself and Thy Business By Joanne Victoria I recently interviewed a prospective client. I asked her to briefly describe what she did. She said it was complicated, she did so many things. I asked who her clients were. She said she couldn't define them, that she dealt with everyone. I then asked how her business was growing and she said she was losing money, clients and had no referrals.You get the picture.If you can't describe yourself, your ideal client and your business in brief, sim… |