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Mistake 1: Using too much Flash. If your website is one big Flash presentation, you are making a huge mistake! Why? Because consumers go to your website to seek information, not to watch an 'I'm so cool' Flash presentation. Ask yourself, when you go to a website, do you sit there and watch their ego-building Flash presentation or do you click the 'skip flash' link to get to the real information? If you are like most people, you click the 'skip flash intro' link as quickly as you can find it. Another major problem with Flash is that it is only 'interesting' the first time a visitor goes to your website. If they actually return to your website, they will do everything they can to skip your Flash presentation so they can quickly get to the information they want. In my experience NOTHING kills Internet sales more than Flash. That is why you almost never see the world's top websites like Google, AOL, MSN, and Yahoo using Flash as the basis for their web pages. If you are making this mistake, get rid of the Flash immediately and make your website a valuable source of information, because that is what consumers want. Mistake 2: Letting your webmaster write the text for your website. This is another huge mistake that companies make. On nearly a daily basis I get a call from a company that has spent a fortune building a website and they cannot understand why they are not generating any sales. My first question is, 'who wrote the text for your website?' In nearly every case they tell me their webmaster wrote it. Why is it a mistake to have your webmaster write your website marketing text? Here is a hint: webmasters are programmers, NOT a professional marketing copywriter who know how to write text that sells. If you want your website to generate sales, you must hire a person who is an excellent copywriter and knows how to write words that make people want to buy! Would you hire your webmaster to write a display advertisement for you? Of course not! Then why on earth would you allow them to write the text for your website? By having your webmaster write the text for your website, you are ensuring your website will be a poor sales tool. To solve this problem, hire a professional marketing copywriter to write the text for your website. Mistake 3: Making your website hard to navigate. Have you ever been to a website where you have to click on various generic graphics or parts of a flash picture to try and find a link to the information you are looking for? Why on earth do companies do this? It is not fun, it is not clever, it is STUPID AND ANNOYING! When designing your website's navigation (links to information) use the acronym K.I.S.S., which stands for KEEP IT SIMPLE STUPID! Simple sells. Complex does not. If your webmaster tries to sell you on using parts of a Flash picture for links or some other complex navigation system, FIRE THEM IMMEDIATELY! Mistake 4: Not having a telephone number on your website. People rarely trust companies that do not have a telephone number. I certainly don't. If I am considering buying a product from a website and they do not have a telephone number, I don't buy. And I know others feel the same way. For example, I have had several clients hire to develop their marketing program because I had a telephone number on my website and the other marketing consultant websites they were looking at did not. Therefore, if you want customers to buy from you, make it easy for them to contact you by having a telephone number on your website. In fact, you should have your telephone number on EVERY page of your website. If you want to make sales on the Internet, make it easy for your customers to buy.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Self-Promotion on a Zero Budget By Meryl K. Evans Recently, I’ve received a few e-mails from people asking me for advice on how to get started in the writing biz. When I stop to think about it, maybe I’ve been lucky to accomplish this much writing in a short time. I have accidentally discovered a way to self-promote my work. It starts with an interest in Web design and a friend who needs a Web site for her professional organization. I volunteer to do it to get Web design experience. Do you h… 2. Are Your Marketing Efforts Working...Or Could They Use A Little Help? By Andrea Lee Churchill Marketing is a broad business subject that encompasses a range of activities including advertising, public relations, sales, and promotions. Generally, you will find that people often confuse sales with marketing, when in fact the two are quite different. Marketing is all about getting a product or service into the market, promoting it, influencing behavior, and encouraging sales turnover. Sales, quite distinctly, is the actual transaction of g… 3. How to Save Thousands on Your Marketing By Stuart Ayling Marketing can be expensive. It doesn't have to be, but sometimes you will spend more than you should. Usually you'll realise this after you've done it. But here are two tips that can save you thousands of dollars.1- Make sure you really understand your market and your distribution channels.Sounds simple, doesn't it! For example, one client had developed an information product for small businesses. They had some assistance from another agency to… 4. Who Cares What You Think By Alice Seba "I hate pop-ups!""Audio that starts on a website without warning is annoying.""What's with these 15-20 page sales letters that just go on and on? I would never buy anything from a site like that.""I hate those websites that make me give their email address before giving me any information. When I see those, I click away immediately."And the list of complaints goes on. If we hate these things, plus our website visitors and marketing peers tell u… |