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I’d like to introduce you to someone. I don’t actually know his name, but I’m hoping you do. I’m hoping you know quite a bit about him. He’s your target customer – the person most likely to buy what you have to offer. He is the person responsible for your paycheck. He pays your rent and feeds your kids. Or at least, he will, once you convince him to buy from you. But to convince him, you have to know him. Intimately. I know, I know – this is elementary stuff. Marketing 101. But you’d be amazed how many people are in business without a clue about who they’re selling to. Even if you have a pretty good idea about what makes Mr. Prospect tick, you could stand to learn more. Because the better you know him, the better you know how to sell to him. Dig deep. Get way down into his psyche. What are his core beliefs? What are his fears? What keeps him awake at night? What kind of person does he really want to be? (That one is actually far more important than who he actually is. Can your product or service help him be that person?) Do you know what Mr. Prospect does with his spare time? If he’s online, what newsletters does he subscribe to, or what forums does he hang out in? Once you know him better than his own spouse, you know how to speak to him. You know precisely what benefits to stress, what emotional buttons to push. And you know where to find him when you’re ready to do it. Let’s say Mr. Prospect is a middle aged male who works in corporate middle-management. But you dig deep, and find out that he’s also typically a political junkie. You could use that knowledge to advertise in Time or Newsweek. But you’re not satisfied, so you dig even deeper and find out that Mr. P is left-leaning in his politics, and has a passion for environmentalism. His greatest fear is that the planet won’t be in good shape for his grandchildren. Now, you can focus on Mr. P like a laser. Skip Time and Newsweek and advertise in Mother Earth News. Send him sales letters on recycled paper, and find a way to connect your product or service to a healthy planet. Now you’re pushing his buttons, and Mr. Prospect becomes Mr. Customer. It takes time, effort, and research. But once you really know your target, hitting him where it counts is that much easier. Cure Your Heartburn. - All natural cure for heartburn that really works. High conversion and pays 70% The Last 10 Pounds. - Before/After photos of the author show that this 9 week program for losing stubborn fat really works. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Make Sure Your Marketing Expectations are Realistic Once a week I spend a few hours cleaning our house. You’d be correct if you guessed it’s not one of my favorite tasks but it does have some benefits. It burns a few calories, which is not a bad thing. And, it’s actually somewhat relaxing. (Sometimes its nice keeping your hands busy while your brain rests.)But the best thing about cleaning your house is you get instant results. You do the work, and you get a clean house. No waiting. You get to enj… 2. Exporting to Europe - for YOU !? Internationalization is important for every company. Europe - with its more than 450 million inhabitants, however, only looking towards the European Union's countries - is a perfect place for companies to go to. Especially the Western countries are highly industrialized. Find some reasons and help in this article.--------------------Most of the European companies - actually more than 90 % / country on an average - are fighting the more or less st… 3. You're Halfway There!...Or Not Part 2 By Tresaca Hamilton Now that you have had a chance to create a game plan for accomplishing your business goals during the third quarter of this year, let's focus on the fourth quarter of this year.These last three months of the year are not only crucial for meeting business goals for this year, they are also crucial for making sure you head into the next year on track towards meeting and exceeding future business goals.Here are some ideas for wrapping up this ye… 4. Are You Sabotaging Your Marketing Success? By Debbie LaChusa What?!? Sabotage your own success? Who would do that? Well, you'd be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat.Yes, they may be running ads that are pulling in leads or customers. And yes, they may be writing a regular column for their local newspaper so they are perceived as the expert in their industry. And yes, they may even be doing a pre… |