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At the very heart of any successful marketing strategy is the determination of what your present and prospective customers need, want, and desire. You have to find out what they want before you try to sell it to them. Never make the mistake of investing a lot of money into a product or service you want to sell before you understand how much demand really exists on the part of the customer. If you want to be successful in business you have to provide a product or service people want. You cannot create demand. All the best marketing will not be able to sell a product or service that no one wants. The advertising graveyard is filled with award-winning campaigns that did not make a dime, because there was no desire, need, or want for the product being sold. You certainly must have a quality product or service, but you first have to put your effort and money into validating that there is sufficient market interest to actually warrant rolling out your product or service. You need to test first. Conduct surveys and focus groups about your product or service. This will validate or invalidate the viability of what you are trying to sell. In order to be successful, you need to have a product or service that the marketplace is willing to buy, and a market approach that can sell the product or service at a profit. Unless you have both, don't even think about investing your time and precious capital developing a product or service. I am constantly amazed at how many people come to me who have lost thousands of dollars trying to market a product or service that they didn't test to see if anyone wanted to buy it. Always remember this rule: You don't have the right to tell the market what it will buy and at what price. The market will always tell you what it will buy and at what price. Always test first. The market will never lie to you. If you have an idea for a product or service you must know everything you possibly can before developing it. Here are a few research ideas to help you get started. * Go to the library and check the periodicals. Pull up every related article and story from the past week, month, year, and even five years that is related to your idea. * Research the internet about your idea and your competition as well. * Go to a shopping mall and ask the management if they have a facility you can rent for conducting a focus group. Most malls have them for a small fee. Ask passing shoppers whether they'd like to participate. If you tell them they will be compensated for their time, you'll get people to participate. All contents Copyright(c)2005 Joe Love and JLM & Associates, Inc. All rights reserved worldwide. All trademarks are the property of their respective owners. Cure Your Heartburn. - All natural cure for heartburn that really works. High conversion and pays 70% Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60% Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Secret to 100% Success With Your Marketing By Tim Stokes There’s a secret to marketing, which is so simple, yet so effective once you learn it and apply it, you’ll be amazed at the great results you can produce. This secret will prevent you from failing with your marketing pieces.Before I go on, lets start with establishing common ground to begin with.My definition of marketing is… communicating with potential customers in emotionally beneficial terms.To me, the medium or method of marketing communic… 2. Getting Started_Creating a Business Plan By Barry Tate You're excited. You have a great idea for a profitable online business. Maybe it is an original idea that has not been marketed online before. Maybe you have come up with a new spin on the ordinary. Whatever it is that has influenced you to start your online business, be sure that you have a plan before you begin. This is not the time to "pick it up as you go". These are some basic things that should be included in your business plan.Th… 3. How to write compelling autoresponder messages to increase sales. An autoresponder can send emails but the essence is that those emails get read and acted upon by the recipients. There is less benefit to a business if emails that get sent at the cost of bandwidth, just get deleted because they fail to convey the essential information the receiver needs.We take a look at the factors that will create a conducive atmosphere for a message in an autoresponder email to be read. I mean the kind of stuff that will mak… 4. Want A Great Way to Stand Out and Not Blow the Budget! By Steven Schneidman With the world changing hourly instead of daily or monthly and peoples attention spans becoming miniscule in this MTV world, how do I keep people's attention. You could advetise on televison, radio, billboards, direct marketing, plane advertising, or you could flood your market with flyers and brochures. If this sounds like your regular advertising venue, perhaps your not thrilled with your return on your investment.Large public companies have … |