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According to Cutler, “We are going to use the full force of Manufacturing Media Consortium™, more than 2000 journalists writing about trends in the manufacturing sector, to tell the stories of thousands of American Manufacturers.” Cutler is considered the nation’s leading manufacturing journalist writing hundreds of feature articles each year and the author of The Manufacturer’s Public Relations and Media Guide. Cutler as is a regular contributing editor dozens of leading manufacturing magazines. The Manufacturing PR Advantage™ program will profile U.S. manufacturer using 90 day aggressive media outreach strategy. Associations working with TR Cutler, Inc. will receive significant rebates for the fees their members pay to participate in the program. TR Cutler, Inc. Cutler, who has worked with dozens of manufacturing associations, recognized that membership revenue was not self-sustaining and many local PR firms simply lack the expertise or media relationships in the manufacturing sector. Cutler says, “Everyone wins: the manufacturing association looking to drive additional operating revenue, the manufacturer who wants to see immediate and direct results from an aggressive PR campaign, and TR Cutler, Inc. There is also another “win” – people will learn about the amazing and fantastic manufacturing being done by thousands of American manufacturers. According to Dean Schmidt, the Affinity Program Manager for TR Cutler, Inc, “The 90-day campaign will drive traffic to a client's website, and increase product and company awareness, and quantify increased sales. Most manufacturers companies have never conducted an aggressive public relations campaign, this program will allow them to get their feet wet using a very affordable methodology.' Manufacturing Associations which have not yet participated in the Manufacturing 2006 Affinity campaign are encouraged to enroll no later than September 1, 2005. Thomas R. Cutler President & CEO TR Cutler, Inc. www.trcutlerinc.com 954-486-7562/888-902-0300
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. A Complaint? It’s a Compliment! - 7 Tips for Dealing with Complaints at Trade Shows By Julia O'Connor A Complaint? It’s a Compliment!What made you mad last week?In the past week, how many times were you upset by something? What action did you take? Complain to the neighbors, make a snide remark to a co-worker, post it on a list or email a group? Did you just gossip or did you try to make it into a positive experience? They say we complain to ten people for every one compliment about a product or service.Did you call the manager of the com… 2. Key Marketing Strategy - You Need To Stay Visible! By Kevin P. Dervin If you want to get consistent results from your marketing, you need to stay visible to clients and prospects. But, how do you do that?It's not going to do you a whole lot of good if you produce a bunch of great marketing stuff and nobody ever reads it. And, it's pretty hard to keep the ball rolling if someone hears about you once and then you disappear after that.Lots of people are "out there" getting that all important first visibility through… 3. Marketing Mimics Life By Jeanna Pool Clichés. We’ve all heard them...and hear some of them so often that we categorize them as tired, stale old sayings. But, the fact is, particularly in both life and in small business marketing, that there is a validated truth in these commonly applicable and very popular clichés.So, just HOW does marketing mimic life? How do the clichés that are true in life itself pertain to marketing your small business?Here are six clichés showing how the sam… 4. Make Every Call Count By Caterina Rando After years of coaching sales and business people in a wide variety of industries, there is one thing that stands out as an important differentiating factor between those that have average success and those that consistently soar. It is not enough to go on appointments, send out fancy packets and pass your card around. You have to be willing to become masterful at using the phone. Phone mastery is an important business skill like any othe… |