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There are the get rich schemes that seem to be originating in Nigeria, where someone has found my esteemed name and would like to give me a million dollars for helping them free up a ridiculous amount of money trapped in some backwater regime. There are the viruses - at least two a day that my virus scanner does a pretty decent job of catching, and to be safe, I never open an attachment these days without scanning it. Which brings me back to the starting point - has e-mail lost its way? Certainly it has become as much of a pain to sort through e-mails as it does having your fax machine clogged up by cheap travel offers, or all of the unsolicited garbage that drops through your mail slot. Personally, I find it even more invasive than the hard copy material - at least with that, someone had to spend money to create flyers and the post office staff are gainfully employed delivering it. Junk e-mail just sets my teeth grating, and when the next poorly spelled missive manages to sneak passed my e-mail rules, the delete key takes significant punishment. SPAM legislation seemed to have a short run effect with the volumes dropping significantly for a short while, but they seem to be back to the epidemic proportions that pre-dated this legislation. So is e-mail a legitmate marketing tool any more? The answer to that is a qualified yes. The statistics still show that e-mail campaigns are cost-effective ways of getting your message out but like any other marketing campaign - you have to be selective and targeted. If you mass e-mail everyone on the planet with a broadcast about your product, then quite frankly you deserve to be locked up in a rubber room with the sounds of Lawrence Welk being played 24 hours a day. When you create your e-mail campaign, you have to decide who your target audience should be, and craft your message to that audience. The more focussed your target audience is, the higher your chances of getting your message over. Purchasing e-mail lists from on-line sources is not a way to go here. While I’m sure there are some reputable vendors of this information, I certainly haven’t found them. Our sources are usually taken from information we have gathered from our web-sites. At least that way we know that there is some degree of interest, and we’ll be discussing how you capture that infomation in a later article. Next - you have to get through the junk filters. The first rule is that you send one e-mail to one person. If you have to buy software to enable you to do this, then go ahead, but the fastest way to kill a program is by sending one e-mail to multiple recipients. I won’t guarantee success with any campaign - but by breaking this rule - I’ll guarantee failure. The next obstacle is to attract attention, and here is where your subject line comes in. You probably have a total of 40 characters to get your message across and make someone want to open that e-mail. There are two things that you need to do here - firstly you have to identify your organization and the second is to show WIFT (whats in it for them). Short and sweet - once you get the person to open the e-mail you are more than half way home. We will continue this later
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Good Marketing is Like a Bad Habit By Stuart Ayling You know those bad habits we get. Like raiding the chocolate biscuits during late night TV shows. Or slouching we when we sit. Or biting our fingernails. Before we know it we’ve let a new behaviour creep into our routine. Now we’re a slave to the bad habit. It’s hard to resist. We’re tempted. We get that short-lived surge of satisfaction when we do it. Well, marketing is pretty much the same. Except you can get into good marketing habits th… 2. Attract Your Dream Customer By Wendy Maynard Have you clearly defined your target audience? These are the prime buyers of your products or services. It is the people or organizations you are pursuing actively as customers. You don’t need every customer in the world! You need the ones who are a good match for YOU. The more specific you are, the more effective your marketing campaign will be.But, let’s take this concept one step further. You can develop specific strategies that will attract… 3. Getting the Maximum Marketing Mileage Out of Your Nametag By Scott Ginsberg As a small business owner, you must always explore creative ways to promote your products or services. One of the most effective yet underappreciated tools you can use to keep your company “on stage” is your nametag. Especially when you attend meetings, events or if you’re out in the field representing your company, your nametag is your best friend. Not only will it remind people of your name (who will forget your name 10 seconds after they … 4. Free or Not Free – That is the Question By Barbara Hemphill You may be in business for yourself or as a small company, but no matter what, especially if you just started this business, you need publicity! It’s great that your spouse or best friend believes in you. You may even have total strangers tell you what a great idea you have. Some may tell you they wish they had thought of it themselves or had the guts to try it. You know you can do your job well, you know you could make money at this. But as ha… |