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There are the get rich schemes that seem to be originating in Nigeria, where someone has found my esteemed name and would like to give me a million dollars for helping them free up a ridiculous amount of money trapped in some backwater regime. There are the viruses - at least two a day that my virus scanner does a pretty decent job of catching, and to be safe, I never open an attachment these days without scanning it. Which brings me back to the starting point - has e-mail lost its way? Certainly it has become as much of a pain to sort through e-mails as it does having your fax machine clogged up by cheap travel offers, or all of the unsolicited garbage that drops through your mail slot. Personally, I find it even more invasive than the hard copy material - at least with that, someone had to spend money to create flyers and the post office staff are gainfully employed delivering it. Junk e-mail just sets my teeth grating, and when the next poorly spelled missive manages to sneak passed my e-mail rules, the delete key takes significant punishment. SPAM legislation seemed to have a short run effect with the volumes dropping significantly for a short while, but they seem to be back to the epidemic proportions that pre-dated this legislation. So is e-mail a legitmate marketing tool any more? The answer to that is a qualified yes. The statistics still show that e-mail campaigns are cost-effective ways of getting your message out but like any other marketing campaign - you have to be selective and targeted. If you mass e-mail everyone on the planet with a broadcast about your product, then quite frankly you deserve to be locked up in a rubber room with the sounds of Lawrence Welk being played 24 hours a day. When you create your e-mail campaign, you have to decide who your target audience should be, and craft your message to that audience. The more focussed your target audience is, the higher your chances of getting your message over. Purchasing e-mail lists from on-line sources is not a way to go here. While I’m sure there are some reputable vendors of this information, I certainly haven’t found them. Our sources are usually taken from information we have gathered from our web-sites. At least that way we know that there is some degree of interest, and we’ll be discussing how you capture that infomation in a later article. Next - you have to get through the junk filters. The first rule is that you send one e-mail to one person. If you have to buy software to enable you to do this, then go ahead, but the fastest way to kill a program is by sending one e-mail to multiple recipients. I won’t guarantee success with any campaign - but by breaking this rule - I’ll guarantee failure. The next obstacle is to attract attention, and here is where your subject line comes in. You probably have a total of 40 characters to get your message across and make someone want to open that e-mail. There are two things that you need to do here - firstly you have to identify your organization and the second is to show WIFT (whats in it for them). Short and sweet - once you get the person to open the e-mail you are more than half way home. We will continue this later
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Hiring a Marketing Company? If They Can't or Won't Tell You a Measurable Result... RUN! By Alan Boyer Have any of you hired a marketing firm and are still waiting for the results…maybe even months later? You should be seeing results right away or you've gone to the wrong place.Direct marketing produces right away. Branding takes longer...a lot longer. Learn to tell the difference.One of the things I keep telling my business clients is that you don’t do anything that you can’t measure. So, before we ever decide to do any step, marketing, sales, … 2. Key Marketing Strategy - You Need To Stay Visible! By Kevin P. Dervin If you want to get consistent results from your marketing, you need to stay visible to clients and prospects. But, how do you do that?It's not going to do you a whole lot of good if you produce a bunch of great marketing stuff and nobody ever reads it. And, it's pretty hard to keep the ball rolling if someone hears about you once and then you disappear after that.Lots of people are "out there" getting that all important first visibility through… 3. Using Flyers In Your Business By Sue And Chuck DeFiore If you are not using flyers in your business you are missing out. Flyers can be used to sell your product, promote your product, promote your services, and in a number of other areas. Our lease purchasing students learn very quickly the importance of using flyers. Flyers, however, are not exclusive to lease purchasing. They are useful in almost every business I can think of. I’m sure there might be a business out there they don’t work for, bu… 4. Consumer Thinking And Search Marketing By Darrin Coe 12/20/04According to a recent article by ComScore Networks, about three-quarters of all consumer product research is initiated through a generic search term, such as “televisions” or “Adoption Services”. The report goes on to say that in subsequent research efforts consumers tend to re-initiate the search with generic search terms.Consumers who are actively searching for product or service information do not start where they left off when it c… |