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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Gravitational Marketing For Small Businesses - Fifth Law: The One Thing That Must Be Present In All By Jimmy Vee When someone is shopping for your product or service today, they have 1000 options.All the other competitors in town plus all the options online.With so many options, why in the world would a customer choose you?99% of all small businesses and independent sales professionals can't answer that question.And if you can't answer it, how can you expect your customers to answer it?You have to create a reason. We call this reason a GPS or Gravitationa… 2. Lessons Learned at the Harvard Business School By Henry DeVries "If God wanted to create a perfect punishment for a high achiever, then He would have that person manage a professional service firm," says Professor John Gabarro of the Harvard Business School.Gabarro is on the faculty of the Leading Professional Service Firms program, an intensive, one-week executive education program taught twice a year at the Harvard Business School. Designed for leaders of professional service firms, the program focuses on… 3. Can NLP Help or Harm Your Business? By Graham Yemm The simple answer to the above is, “both”! It depends on a number of things. Perhaps the first thing to explore is your reaction to seeing those three letters put together? If someone tells you they are an NLP practitioner do you search for your cross and garlic cloves? Do you welcome them and want to know more?In this article I want to cover four key aspects: Why knowing more about NLP and its uses might be useful for you and others in yo… 4. The 5 Musts of Marketing By Helaine Iris For most of the small business owners I work with, marketing has become the equivalent of a four-letter word. Inevitably, when I ask the question, "Do you have a marketing plan?" or "What marketing activities do you engage in?" I get the full gamut of responses from the proverbial deer in the headlights stare, to a vociferous, "I hate marketing, it's the least favorite part of my business!"After years of witnessing this reaction, and learning a… |