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So far you have been following my advice and mailing to the same list more than once. At some point you find lists that will produce returns continually, but you notice that you are receiving more returns than when you started mailing to those lists. You may see things like 'Undeliverable as Addressed' or 'Forwarding Order Expired.' Every time you mail to an address and that prospect has moved or cannot be found for any reason, you have just paid for the postage with no possibility of getting a response. Obviously it is a pretty big waste of money to continue to mail to this address, but what do you do about it? You could simply go into the list of names that you have purchased and delete the returns. No more bad addresses, no more wasted postage, right? That is one option but there is a better way to handle the situation. The US Postal Service has an NCOA (National Change of Address) System that a limited number of companies are licensed to access. These companies are able to take the list that you have purchased, or compiled yourself, and check it against the USPS system. You will receive a report that will let you know if anyone on your list has moved, gone out of business, or even if the zip code that contact was in was changed by the Post Office itself. Along with the report you will receive a new copy of your list that has been cleaned and updated. The cost for having your list checked is very economical (about $5.00 per thousand records) and will allow you to keep getting your message out to as many people in your list as possible. At times you can see up to a 10% undeliverable rate, and it can even be higher on older lists that you have been using for a while. Average is more like 5% undeliverable so let’s take a look at the numbers at that rate. If you mail 10,000 and get 5% back for bad addresses: 10,000 x .05 = 500 pieces. You will have paid postage on 500 pieces that did not reach their destination. So if you mail to your list again without cleaning it you have just wasted: 500 x $0.23 = $115.00. If you were to NCOA that list at a rate of $5.00 per thousand you would have spent: 10 x $5.00 = $50.00. So you have three choices when faced with a list that needs cleaning: 1. Spend hours deleting every return that you receive from your list. 2. Waste $115.00 or more in postage every time you mail to that list. or 3. Have the list checked by an NCOA service and get back in touch with customers that may have moved, for around one tenth the cost. The NCOA service is the easiest and most effective way to keep your postage costs down.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Writing Guarantees that Sell By Vanessa Selene Williams “This offer is good but can you guarantee it.”Why write a guarantee for your product or service? It reduces the risk in the eyes of your customers, enough to turn a cynical customer into a convinced customer.So, what makes a good guarantee? Besides the obvious, “I guarantee it,” strong guarantees include elements that not only ease the customers’ fears but also reinforce your offer. Before you put your guarantee in writing, here are some tips t… 2. FINDING AND MOTIVATING YOUR TARGET CUSTOMER: Niche Marketing At Its Best As an entrepreneur, one of your greatest challenges is the choice of where to put your advertising and marketing bucks. Who/what/where is my market? How do I reach them? What do I say to excite them? The wrong answers can cost a lot of useless expense and time as you learn this critical field. Many companies have gone under for lack of mastering these efforts.Have you ever watched a TV commercial and thought to yourself, 'Who on earth would buy t… 3. What You MUST Understand About Your Web Numbers By Alexandria K. Brown Two years ago, when I first started selling online, I focused on doing what I did best: generating useful content that people would want to pay for. But I quickly learned that selling a product online required me to have to learn about ......my Web statistics."Yuck! Why should I have to do this?" I thought. "I'm not a numbers person. Such small details! I want to spend time on big ideas."Then after a few months of poor sales, I realized I neede… 4. The Most Powerful Marketing Weapon Ever Invented By Christopher Kyalo It was probably first discovered out there in the caves or wherever else the history of mankind begun. And yet this weapon has been used so sparingly over the centuries. It is so powerful that those surprisingly few who have stumbled on to it and appreciated and respected its power have ended up making untold fortunes.Even the greatest mail order marketer of them all, Joe Karbo, created a selling system that showed he fully understood the power… |