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I had a telemarketer call me recently. Here’s a rough transcript of the conversation. Think about it… (Telemarketer) Hello, Mr. Yuille? (Me) Yes? Mr. Yuille, it’s Tracy from XYZ marketing (names changed to protect the innocent). Yes, Tracy, Mr. Yuille, I’m calling to update our mailing list. Yes, Can I just take a minute to check some details? Yes, but let me ask you; what do you want to send to me? Ah, well, I’m just new here and all I’m supposed to do is check the database information is accurate. Can I ask you, is your Company name IMA Group and is your postal address still PO Box … (Interrupting) Tracy, let me ask you again what mailing list is this for and what do you want to send me? Uh, well, I don’t know. I’m just a casual employed to make these calls … Thanks, Tracy – can I ask you to find out what they want to send me and call me back so I can decide if I even want to be on this list? Uhm, no, I’m sorry but I don’t know who I’m doing this work for. I’m calling from home and it’s for an agency. If you like, I can delete you from the list. Good idea, Tracy, thanks. Bye. Goodbye Mr. Yuille. There’s a very simple message here to anyone running telemarketers: Tell them why they’re doing it. It’s part of what I call the “Bullet-proofing” process. What it means is that every member of your team has to know what you’re about. Each one of them needs to have a 30-second “Elevator Speech” they can deliver on cue to explain your game plan and why it’s of benefit for the listener to keep listening. This experience demonstrates the value of opt-in lists! Asthma & Allergy Cure -Drug Free! - Never suffer again with this safe, proven, highly effective asthma & allergy treatment $24.86 + per sale High Conversion rate. Life-Answers. - Numerology readings by the renowned Jill Saint James. Google plans to use Google Base (a product still in testing) to launch an online marketplace in Europe, which would allow small businesses that don't otherwise have the resources for e-commerce sites to offer up their products and services online. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing And The Psychology Of Selling - Part 5 Let's continue to discuss the various marketing principles that are involved in 'popcorn marketing':6. ExclusivityDuring the few hours that you're in the theatre, they have the market cornered by being the only ones to sell popcorn. They virtually eliminate the competition by not allowing outside food or drinks into the theatre.Being the only game it town offering a product in demand - without any real competition - is a great position to be in.H… 2. How to Use Business Cards to Network and Market Your Business By Christopher J. Brunner You've had one thousand of the finest, most eye-catching business cards printed. Now, what do you do with them?Networking with business cards is one of the most cost effective means of marketing your business--and yourself.Get those business cards out!Don't leave them sitting in the box, they do you no good there. Get them into the hands of your prospects! If you think of your business card as a mini-billboard for your company, you'll realize t… 3. Marketing Without Ego By Alicia Smith Our ego can get in the way of marketing our business. From our need to be right, to talking about ourselves incessantly; coming from an attitude of arrogance to getting attached to the outcomes of what we do, these are just some of the ways our ego can get in our way.If it’s all about us, then it isn’t about our customers. It’s imperative that we are aware of how we conduct our selves and the impact it may be having on our success.Our ego, ho… 4. URL Everywhere? Offline Marketing For Online Success By Scott Sedwick Your URL (www) should be everywhere and more.I know many of you are going to think this is common sense, but how many of these are you using? Your web address should be on every piece of anything your business does, period.Your customers can come from anywhere, at anytime. Yep, the airport at 3:32 a.m., or how about the car behind you?Below is a list of some of the obvious and the not so obvious places you should be advertising your web… |