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DimaWare had it all. A realization that he had developed a truly revolutionary product, the knowledge and determination to bring his software to reality and the conviction that a website was the only way to reach the audience he needed. The whole IT world. Dima knew that the entire world's IT population of computer IT managers in particular faced a daily struggle to keep up with the very latest IT technologies, and a lack of time to apply those they needed in their company systems. It is a hugely time consuming and costly task to stay on top of the latest IT technologies as they become available. Dima was excited because he knew he had the answer, ComTL, an intuitive IT developer's tool which allows the set up of interactive IT communication systems quickly, cheaply and seamlessly. He knew it would save millions of dollars in IT developer time and applications costs. Dima is certainly on a winner. The issue of communication between IT systems is vital to improve overall company capabilities. What he has is basically a simple system that adds communication capabilities to existing organization systems, re-vitalizing them to the point where they can be maintained as totally up-to-date and ready to take on the ever changing IT challenges and stay ahead of their competition on a continuous basis. What Dima didn't know was how to get his message out. Did you ever get so excited about something as a child that when you tried to explain it to someone you blurted out totally unintelligible words? Dima was just like that. Credibility, Understanding & Enthusiasm He contacted me through my website and asked me for a quotation to re-write his marketing messages, website content and brochures. When I first read his email a quotation was far from my mind. My initial thought was 'what on earth is he trying to flog here?' I am not a software developer, I am a writer. The temptation was to pass it up as too difficult and move on to other projects. But his enthusiasm shone through so I decided to ask for more information and carry out some research of my own. I had to first understand the product (ComTL) he was promoting and the significance (perceived, potential or real and immediate) of it to the IT industry. I knew I had to emphasize the benefits of his product to IT developers and managers in order to grab their interest and have them further investigate ComTL but first I also knew that I had to establish the need for ComTL in the marketplace and the credibility of the product. We worked together for a few weeks exchanging emails and drafts of his website content, brochures, FAQ's etc and reached a stage where we now have the words ready to launch ComTL to the market when the software is ready. We will then place his clear message on forums and blogs to reach his target audience. Testimonial Dima's comments on our achievements together say it all: 'We always knew our website did not adequately explain the benefits of the software we create. We knew we had a great product and that there was a market out there who would buy it, if they only knew the details. After several attempts to write the words ourselves we found RAW Power Writing and now we know what professional writing means. Ron did a great job in defining our product benefits and why the market needed them, and he did it fast. Though the DimaWare website is still a work in progress we will be back to ask Ron for his creative input on all our products in the future. Thank you very much Ron for the excellent work you have done for us' Dima Sokoletsky CEO DimaWare I enjoyed the learning experience as much as the writing for Dima's project and I look forward to more. Needs & Benefits This project highlights the importance of establishing a need in the marketplace for your product and then making sure that your marketing messages clearly define the benefits in using it. The common denominator here is that strong marketing messages need to include the following elements; - Know your client - Know your product - Be enthusiastic about the product - Find and develop the unique aspect of your product - Define the need for the product in the market - Clearly detail all of the benefits to your client in using the product How many more companies are there out there who miss the point in getting their message across? One way to test if your website is as effective as it should be is to ask a friend who knows little or nothing about your business to visit your site and tell you (honestly) if they find it clear, concise and compelling. On of my next projects is writing the company profile, marketing documentation and website for a company involved in cables, connectors and communications. Another learning experience I look forward to! Getting it right the first time with the right words makes a difference. Ron A. Welsh RAW Power Writing Words to unlease the power in your product
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Relationship Marketing: 10 Tips for Keeping Clients Happy By Debbie LaChusa You've probably heard the saying "It's easier to keep an existing customer than to get a new one."Well, it's more than just a saying, it's true.That's why you want to take very good care of your current clients or customers and do whatever you can to give them lots of reasons and opportunity to buy from you over and over again.Who wants to constantly be out there pounding the pavement looking for new clients and customers? That's a lot of w… 2. Meaning and Marketing - The Eye of the Storm By Paul R Snell It's 1954. Yes, Mrs. Patricia Smith has been a good teacher today. She has remained on task and kept her Third Grade Pupils in line. But she doesn't have to work too hard at it. She weighs 200 Lbs and if she ever grabs you and shakes you, and you can see the buttons on her blouse coming at you at almost the speed of light, so much so that you end up hypnotized and your brain feels like a pea soup - this is something you're not going to forget … 3. PROMOTIONAL SOFTWARE AN EFFECTIVE ONLINE ADVERTISING SCHEME Advertising or promotion does not only involve offline schemes in fact more and more web owners are thinking of ways on how to maximize the advertising capabilities of their web sites. And most of them have started off by offering downloadable promotional software. Have any of you ever encountered a web site that has free downloadable software? Just how many times did you try to visit the site just to download the software? –Many times I assume. … 4. What My Cat Taught Me About Niche Marketing Copyright 2005 by Doug SmithSome people are 'dog people,' others are 'cat people.'I'm a cat person. Regardless of which pet you prefer,we can all agree that pets enrich our lives in many ways.They provide unconditional affection, they don't care whatwe look like, and sometimes even they teach us a life lesson.But I never expected my cat to teach me a marketing lesson!A niche marketing lesson, to be more precise.At this point, the dog lovers readi… |