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Where are these businesses that lack ethics? Look around you. Every automatically generated content or directory site that pops up is search engine spam. You can call them doorway sites or any other cute name you want but the end result is the same - spam. These sites are run by the quick buck guys and gals. Sure they make quick money. They also clog up the search engines and make it far more difficult for legitimate marketers to make an honest buck. These people have zero respect for the industry they're in and calling what they do 'business' is at very best a joke. What about scraper sites that steal content from other websites? Is using somebody elses content on your website without even linking back to the original site ok? Is the online theft of other peoples content now legal? In the offline world there's a name for this practice - it's called plagiarism. Plagiarism can get you kicked out of school, thrown out of college, cost you your job or land you in court - in the real world. In the online world you get a pat on the back from your fellow cronies for coming up with yet another way to steal other peoples content for your use. What about the guys selling yet another overpriced, overhyped infoproduct that is the, alleged, solution to all your traffic, content or financial woes? Selling a product for a fair price is good. Selling the same product for a vastly inflated price is well.... criminal. In the offline world companies are forced to offer the best possible bargain to consumers to stay in the game. Online the prices are created at a whim because online marketers know a sucker is born every minute and their product WILL sell - regardless of how good or bad it is. What about the online clubs and services where you pay anywhere from $100 to $1,000 per month for access to their features or facilities? 90% of this information can be gathered online for free but several of these marketing gurus stick the words 'secret', 'hidden' or 'never seen before' all over their sales letter and again the suckers flock in to be parted from their hard earned dollar. This is the point of this article. What the current crop of online marketers are forgetting is that the vast majority of people have to work for a living. Every time they release yet another hyped up, over priced product that promises the world they're delivering false hopes into the hands of hopeful blue collar workers. Just because you're parting these people from their hard earned cash from a distance doesn't make it right to overcharge them. The only difference is that in the real world you'd have to face these same customers stomping back to your shop looking for a refund and possibly a fight. Anybody who has ever worked in real world sales can identify with this. Running an online business does not mean that you can pull any trick, stunt or marketing ploy you want and then hide behind an email address. Running an online business does not mean that you can do no wrong. Running an online business means that you are parting hard working people from hard earned cash. Ethics still matter. People still matter. Some marketers should seriouly consider this the next time they look at the bottomline of their next marketing adventure.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. What Does Marketing Mean? By Sonia Colon You can have the best little business ever with wonderful potential, but if you can't market it, you don't have a business at all.Learn how to market yourself, because you are your business. Don't confuse the terms "marketing," "advertising," and "promotion." These terms carry a different tune.Marketing means informing your potential clients about your products or service, and finding ways to establish and keep a customer base. Your target mark… 2. Media Publicity, Charity Events and Community Fundraiser Promotion You've heard the saying a gazillion times: 'Charity begins at home.' But in this age of mass media, charity that begins at home can also proceed straight to your bottom line--by generating publicity for your web site or your business. And best of all, the mass media--especially the news media--are ready, willing, and more than able to partner with you and give you plenty of free publicity. Charity events and stories about community involvement r… 3. Marketing Worksheet By Sue And Chuck DeFiore Even the world’s best marketing strategy won’t work for you if it’s not well-planned, and the best way to do that is to develop a customized work sheet for each client. Here’s how to start: First, list each company’s top executives, products, and services. Make sure your marketing effort is aimed at the right individual. Second, describe the products or services that you think best apply to each client. This is not a sales forecast but rath… 4. Trade Show Banners: Right On Target By John Morris Wouldn’t it be great if every prospective customer you had came right out and said, 'Here’s what is most important to my company; and here’s what I need your product to do for me?' That would definitely increase your closing ratio.Usually, however, discovering a customer’s hot buttons is not quite that simple. You have to create an enticement before you can get through it and push that button.One way to do this is through the use of banners. Ba… |