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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Financial Fitness - Client Attractions Strategies For Personal Trainers By Dax Moy Financial FitnessWhat would you say if I told you that you have the potential as a personal trainer to earn 40, 50 or even in excess of £60,000 per year?If you’re thinking ‘That’s impossible!’ then you’re right, for you the likelihood of reaching anything near these sums is impossible. You may as well stop reading this article right now and save yourself the bother of even contemplating the material.If, on the other hand, you think to yourself … 2. Massage Marketing Made Easy: A Simple Nine Step Marketing Plan for Therapists and Bodyworkers By Elizabeth Fletcher Brown Marketing is actually very simple. It involves telling people what you do...over and over and over. The key to successfully marketing your massage therapy business is consistency.So, first, let’s take a look at the difference between marketing a service and marketing a product.Products are tangible... you can touch and feel and see them before you buy. However, when a prospective client is considering coming to you for a massage, until they act… 3. The MOST Powerful Marketing and Advertising on the Planet! It sounds too simple to be true, but it really is... A well targeted and timely PRESS RELEASE to the media is the most powerful form of marketing and advertising on the planet! A high quality press release, with the proper targeting and distribution to reach the correct media members, could have many businesses sailing on a sea of new sales and profits. Just one feature or a mention in a popular or targeted business publication has the potential … 4. The Top Seven Marketing Mistakes By Ted Nicholas In my view, nearly all government statistics about reasons for business failures are nonsense.Undercapitalization, inexperience, or poor management are usually blamed for all business disasters.Of course, there can be one or several more causes that result in a business going "belly up."However, from what I've seen, marketing mistakes are by far the primary reason businesses do not survive. This includes companies which consider themselves dire… |