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According to Cutler, “We are going to use the full force of Manufacturing Media Consortium™, more than 2000 journalists writing about trends in the manufacturing sector, to tell the stories of thousands of American Manufacturers.” Cutler is considered the nation’s leading manufacturing journalist writing hundreds of feature articles each year and the author of The Manufacturer’s Public Relations and Media Guide. Cutler as is a regular contributing editor dozens of leading manufacturing magazines. The Manufacturing PR Advantage™ program will profile U.S. manufacturer using 90 day aggressive media outreach strategy. Associations working with TR Cutler, Inc. will receive significant rebates for the fees their members pay to participate in the program. TR Cutler, Inc. Cutler, who has worked with dozens of manufacturing associations, recognized that membership revenue was not self-sustaining and many local PR firms simply lack the expertise or media relationships in the manufacturing sector. Cutler says, “Everyone wins: the manufacturing association looking to drive additional operating revenue, the manufacturer who wants to see immediate and direct results from an aggressive PR campaign, and TR Cutler, Inc. There is also another “win” – people will learn about the amazing and fantastic manufacturing being done by thousands of American manufacturers. According to Dean Schmidt, the Affinity Program Manager for TR Cutler, Inc, “The 90-day campaign will drive traffic to a client's website, and increase product and company awareness, and quantify increased sales. Most manufacturers companies have never conducted an aggressive public relations campaign, this program will allow them to get their feet wet using a very affordable methodology.' Manufacturing Associations which have not yet participated in the Manufacturing 2006 Affinity campaign are encouraged to enroll no later than September 1, 2005. Thomas R. Cutler President & CEO TR Cutler, Inc. www.trcutlerinc.com 954-486-7562/888-902-0300
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Highest Profits - How To Increase Profitability Per Customer By Carol Bentley The majority of the value in your customer is in the sales after their initial purchase.Most business owners and managers know this. I’m sure you do. However, not many people really appreciate the life time value of their customers.When you know the true life time value (and profitability) of your average customer then you know how much you can afford to spend on marketing or special offers in order to attract the first purchase. YOUR HIGHEST … 2. 3 No-Fail Strategies for Promoting Your Business By Dave Wells In a funk because other sales people seem to be winning all the new business opportunities? It’s time to start claiming your share of the market. By implementing 3 key promotional strategies you’ll be able to enhance your credibility, get established as the preferred business of choice, and get super exposure even if you don’t win the business this time.Here are 3 tips that will boost your business development promotional efforts and help you … 3. After The Mailing Is Done, What Happens Next? By Martha Retallick If you're doing any sort of marketing effort, whether it's getting news coverage or sending a postcard, you must be prepared for what happens next. If you're sending postcards promoting your business, and you have people working for you, tell them that you sent the card. There's nothing worse than having your customers, postcards in hand, coming into your business and being greeted by an employee who says "Huh? What special promotion?" Fortunat… 4. How to Brief a Marketing Agency By Chris Smith A new client recently emailed us a brief here at Mano Design. It was very brief brief indeed. All it said was, "Can you write me some copy for a postcard?" Resisting the urge to write, "Dear Customers. Having a wonderful time - wish you were here. Love, The Client," we asked him for a more detailed brief and explained why it was necessary.Why Write a Brief?Even with something as simple as a small piece of copy, a proper brief will save you time… |