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(1) Remember the little things about your web pages really count. Include the title of your site at the top right corner, a description about your site, etc. Most surfers are in a hurry and really don't want to have to 'figure out' what your site's theme is or what you are offering (2) When you offer a freebie from your site, submit it to freebie sites. They provide target categories which mean targeted traffic. So if you're submitting software, you could submit it to the 'free software' section. Just remember, some freebie sites want you to link to their web site before they will list your freebie submission. (3) Turn your banner ad into a trivia question. Post the question on the banner and tell readers they can win a prize if they answer the question at your site. People love trivia because it makes them feel smart when they get the right answer. The prize is just an extra incentive for them to click on your banner. (4) Test different web site color themes to see which combination will sell your product better. You can also test the size and style of your web site text. For example, red usually signals: stop, anger, excitement, love, sex, fun, etc. Another example, blue usually signals: relaxation, authority, coolness, etc. (5) Test your web site regularly for ordering glitches, bad links, broken graphics, etc. Those types of errors will make your business look unprofessional. If your visitors can't order, navigate to where they want to go or see pictures of your product, they likely won't revisit or order. (6) Use free advertising as much as possible. Test a wide variety of free advertising options like banner and link exchanges, classifieds, newsgroups, ad swaps, joint venturing, viral marketing, web rings, message boards, trading content, etc. Don't be afraid to try something new. (7) Build a professional looking web site even if you have a small budget. You could use free graphics, designs, list servers and other tools offered online. Just go to your search engine or web directory of choice and type in 'free (what you want)' and you will usually find it. (8) Allow people who do not have time to explore your site to download your web site in e-book format. This will allow them time to view it offline. Just compile it like you would a normal e-book. You could also turn it into a viral marketing tool by allowing people to give it away to others for free. (9) Use a lot of headlines and sub-headlines on your web site. This will hold people’s attention and keep them at your web site longer. Sometimes people don't have time to read a whole sales letter. This'll allow you to sell to people who are skimmers. Plus it will get the reader’s full attention at the same time. (10) Take advantage of popular fads. If something is popular at the current time, put up a web site about it. Just promote your main site on the fad web site. You could also send off a quick article or press release about it to get free publicity. You could also do this with popular search engine keywords and phrases. (11) Allow other related web sites that don't have a chat room to link to yours. They'll get use of a free chat room and you'll draw extra traffic to your site. Just publish your ad right above the chat room area. Your ad will draw extra exposure from all the other web sites sending traffic to it. (12) Create your own web ring. You will gain highly targeted traffic to your web site and others will link to your site because they'll want to join the ring. For example, if you were selling products to net marketers, you would want to start an online marketing web ring. You would then draw your target audience. (13) Tell people the point or focus of your web site. Explain to them what things they can do or which goals they can accomplish while visiting your site. For example, you could say, 'Read 250 Free Net Marketing Tips So You Can Increase Your Sales! Plus Check Our Wide Selection Of Online Marketing E-books!' (14) Make your visitors feel comfortable at your web site. Give them your main business address. Your visitors may not trust you if you're using a P.O. Box. If you want to make them feel really comfortable, give them your business, home and cell phone number. Then they will know they can get hold of you if they need help. (15) Include a FAQ on your web site or via e-mail on an autoresponder. This will give your customers extra convenience without having to contact you. Of course there are some questions you can't answer by using Frequently Asked Questions. You will get questions that you never thought of, but you can just keep adding them to your list. (16) Make your visitors curious about your product by telling them they need to sign up to get into a password protected site to read the rest of the ad. This will give your product extra perceived value because it is so well guarded. Just like a diamond in a bank vault.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How Do You Know Your Clients Can't Pay More? By Marcia Yudkin "My clients can't afford higher rates."When more than 330 business owners and self-employed professionals checked off reasons why their income was not going through the roof, this statement was chosen more often than any other.If you're tempted to agree that what clients can afford limits you, let me first ask: are you certain of that? You can't make a leap from what people say about this to whether or not they can find the money if sufficien… 2. Marketing Tips- Who Are You Competing With? By Sue And Chuck DeFiore Before you can market, you need to know who you are marketing to. Who is your customer? How will you market? Will you cold call, mail, set appointments or employ a walk in approach? Be careful with the walk in approach as many businesses do not permit soliciting. You might just want to drop off information and follow up with a telephone call. In order to determine who your market is look at your business plan. How did you define your average c… 3. Business Card Design - How to Stand out and Get Noticed By Jack Bastide One of the most powerful, yet over looked weapons in your marketing arsenal is your business card. If designed properly this little 3 x 2.5 piece of paper will not only let people know how to contact you it will also tell them why they should contact you. In order to be effective and get you more business your Business card must stand out, and get noticed.How a distinctive business card resulted in a $5,000 SaleA friend of mine and his wife rec… 4. Marketing Operations Elevates Communications and PR Pros Is your marketing department taking advantage of MOM and MRM? Do you have BAM and DAM systems in place? Do you know how to measure NPV? Do you even know what I'm talking about? If so, you may not be a 'Quant' (a marketing scientist or specialist in marketing analytics) but you're certainly ready to seize a leadership role and spur your company into the new world of Marketing Operations.Marketing Operations (AKA MOM or Marketing Operations Managem… |