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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How To Achieve Success With Your Own Money Making Newsletter By Julia Tang Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing. You can still publish newsletter through regular mail. With Internet's help, you can publish your newsletter online. You can reach hundreds of subcribers without costing any postage - it is called eZine publishing. Five years ago, there were 1500 different newsletters in this country. Today there are w… 2. Aunt Jemima Buttermilk Pancakes - A Marketing Analysis By Patrick Flaherty In the world of pancakes the leading brand in the industry was Quaker Oats brand Aunt Jeminma Pancakes. In 1956 this well-known company decided to introduce a new product call Aunt Jemima’s New Deluxe Buttermilk Pancakes and expanded its flavors to include cornbread, coffee, and buckwheat. To promote the regular and buckwheat mixes, and to entice peoples demand for pancakes, they also developed a national advertising campaign themed, “Perfect P… 3. AdWords Campaign Set Up Tips - Part Two Ready for more tips on how to make your AdWords campaign work more effectively for your business?Start with a Modest BudgetJust as you should start with a smaller geographical region, start with a modest campaign budget. Spend a few days or a few weeks fine tuning your ads before you really decide to pump up the budget. The more 'finished' and tuned your ads are before you start spending serious amounts of money on advertising, the better.Patienc… 4. Profitable Marketing Programs (Part 1) By Bobette Kyle Deciding whether a particular marketing program is profitable to your business is often more subjective than the accountants would have you believe. You should not only consider the direct revenue and costs associated with a marketing program, but you should also think about the long term impact on your business.The full benefits gained from a marketing program are not directly and immediately measurable. Many benefits happen over time. Adverti… |