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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. TR Cutler, Inc. Manufacturing Association Affinity Program Headed by Dean Schmidt Ranked as the nation’s leading manufacturing public relations firm, TR Cutler, Inc. (www.trcutlerinc.com) based in Fort Lauderdale, Florida, launched a new PR program providing the trademarked intensive Manufacturing PR Media Blitz’ program to members of manufacturing associations. According to Cutler, “Manufacturing associations have been seeking ways to drive additional revenue streams. Over the past few years membership revenue has decreased a… 2. How Real Is Perception? By Larry Galler Recently I was talking to a businessperson about the relative popularity of competing products when there may not be much, if any, difference in the effectiveness but there is a large difference in the sales volume. She stated, with a roll of the eyes, “Well, I guess perception is reality” and I smiled as I agreed with her. Later, curious about our conversation, I looked up the definition of the word “perceive” and found the following, “to bec… 3. Top 7 Ways to Get Your Products in the Hands of Celebrities By Thomas King Celebrities are the tastemakers that drive brand awareness and usage. Celebrities drive the direction of trends. For example there has been a huge resurgence in the Pabst Blue Ribbon brand. They are the second fastest growing beer in the US and they have not spent a dime on advertising. How did they resurrect this brand without spending a fortune on re-branding efforts? Pabst Blue Ribbon Beer has risen to the top through celebrities using the b… 4. A Landing Page Is Not An Order Page (And Why It Matters) To explain my point I need to first confuse the issue a bit (you’ll see why): While a landing page is not an order page, it can, and in many cases should, contain the order form.So what is the difference? Is this just a question of semantics? Actually, there is a big difference and it can have a big effect on your conversion rate. Generally, the order page is another page on your website. As such, it will have links to other parts of your site. S… |