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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 5 Ways To Entice Your Parallel Market to Trade Links By Tinu Abayomi-Paul Lots of people get confounded when attempting to exchange links, you’re not alone. The people who have the spot you want are competitors. The people who don't aren't worth exchanging links with. What to do?It's not necessarily the method you're using, it may be the approach.If you know anything about SEO, you know you need relevant links to your site, preferably more in than you have out. And whether you actively pursue search engine listings o… 2. Connect to Your Customers with Superb Sales Letters By Melinda Copp In the age of e-newsletters and e-mail, you may not consider a sales letter, sent through the regular old postal service, as a viable means of contacting your target market. But the traditional sales letter has not gone completely by the wayside. Need proof? Just look at your own mail. Chances are you get some form of sales correspondence (read: “junk mail”) in your box every day.But don’t let the “junk” connotation steer you away from using th… 3. 3 Quick Robotic Online and Offline Marketing Strategies to Help You Work Less and Make More Money By Jeff Mills What is Marketing? There are many text book answers to this but I like these two definitions the most.To be successful, you have to understand what marketing is, and how to advertise.Marketing can be defined a number of ways.Val Smyth, founder of Mentors In Motion taught me that Marketing is the art and science of empowering, strengthening and developing real relationships with another human being, based their wants or needs and not yours or m… 4. 15 Simple Ways to Attract New Customers to You in 15 Days By Dave Wells Whether you are the rain-maker in a small firm, a sales representative, or responsible for a national sales force, it’s in your best interest to branch out and create alternative ways to reach perspective customers. Having multiple marketing streams is the life-blood of any lead generation and lead nurturing program. But don’t count on your company’s marketing department to do it for you, it’s not their job.Here are 15 ideas that you or your … |