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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Does The Market Really Want It? By Joe Love At the very heart of any successful marketing strategy is the determination of what your present and prospective customers need, want, and desire. You have to find out what they want before you try to sell it to them. Never make the mistake of investing a lot of money into a product or service you want to sell before you understand how much demand really exists on the part of the customer.If you want to be successful in business you have to pro… 2. Getting Into Marketing Momentum ... The Accelerated Way By Denise Corcoran GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting Your Business into High GearDo you know the #1 reason why most businesses fail and why you could become a fatal statistic as well?The answer is ... MARKETING, MARKETING, MARKETING.Marketing is the “life blood” of any business. Without marketing, there are no revenues. Without revenues, there is no business.So what is blocking you right now in your marketing efforts? What wil… 3. Sowing and Growing Your Network By Helen Wilkie The N-word! We all know the value of networking and we feel we should be doing more of it. Unfortunately, for too many of us the very thought of attending an event where we have to mix and mingle with total strangers is enough to drive us into hiding until it's all over! What a pity we often force ourselves to go to a potentially great conference, but we're so busy worrying about the networking part that we forget to enjoy the event!But network… 4. Determining Your Target Market When you want to market your products or services, the first thing you need to do is to determine your target market. Once target market is determined, you can then use the four P in marketing to decide how to approach your target market. The Four P referred here is product, price, place (distribution) and promotion. So, why is target market important? The main reason is that company exists for a reason. It needs to differentiate itself from comp… |