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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How Technological Advances Envelope Large Format Posters The need for variety is a consequence of the advances in technology which carries with it the increasing demand for quality, durable, creative and affordable products and services. In connection with posters, the trend is - the bigger, the better!Bigger, faster – better! In the advertising and marketing industry, size does matters. This is the reason why the bigger the posters are the better. Large format posters are easily seen compared to the … 2. Explode Your Website Sales Response (1) Remember the little things about your web pagesreally count. Include the title of your site at the topright corner, a description about your site, etc. Most surfers are in a hurry and really don't want to have to 'figure out' what your site's theme is or what you are offering(2) When you offer a freebie from your site, submitit to freebie sites. They provide target categorieswhich mean targeted traffic. So if you're submittingsoftware, you co… 3. Find The Goldmine Within Your Business Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine right there and you may or may not see it…it’s your customer base! But is it all of them? No – definitely not. Then what the heck am I talking about?You probably already have some great customers, probably not as many as you would like though. So how do you g… 4. Niche Marketing : Finding JV Partners Joint Ventures (JVs) are one of the most powerfull techniques you can employ to get your Niche Business up and running.If they are done right Joint Ventures can help you start making money almost immediately online.If you're not sure what a joint venture is, let me explain - here's how it works in very simplistic form :* A has a product which he wants to get to the market* B has a list which targets just the right market for A's product* A finds … |