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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Website Marketing: 10 Uncommon Bonuses That Will Help Make Your Product Hotly In Demand By I-key Benney Giving away free bonuses is an important website marketing secret that can ignite your sales.1. Consulting-Give your customers advice on topics related to your product or service. You can consult via e-mail, message board or chat room.2. e-Book-Compile related product information or instructions into an ebook. You could publish it in text, pdf, html or exe format.3. Customer's Only Discussion Board-Make a place online for your customers to com… 2. Utilizing Your Best Hidden Asset To Increase Sales By MARTY MARSH You probably already have in your possession one of the most valuable and powerful assets you can possibly own. But if you're like most business people you probably aren't using it to its full potential.It's very easy to tap into its power -- and it is very powerful. What could this valuable asset possibly be?Your mailing list. (You do have one don't you?)Your mailing list is a surefire way to get repeat business and to bring in new custome… 3. Promotional Lanyards to Market Your Products and Services By John Thomson It has become fairly common place to see Id badges dangling from a persons neck on a short cord, and on the cord or small rope itself, is printed the name of a company, or a school or an event on it. When you spot one of these, you can be sure you're looking at a lanyard.Why is that? Well - a promotional lanyard belongs to that bag of tricks a marketing person uses to promote their business. Technically known as promotional marketing products, … 4. The 7 Areas of Marketing Waste - Are You Committing These Marketing Sins? By Debbie Jenkins If you want to reduce waste and grow your business it can be useful to know where to look. Marketing waste is usually most apparent in these 7 key areas:1. Activity (over production)2. People (over capacity)3. Processes (over complication)4. Waiting (poor communication)5. Excessive Communication Costs6. Trial and Error7. Excessive Lead Costs1. Activity (over production)Too many people doing too many different things. Thousands of brochures prod… |